How to Evaluate Your Marketing Agency and In-House Team for Better Results

A good marketing agency or internal team can be a catalyst for business growth and help scale your organization to new heights…or they can actually slow your organization’s growth by stubbornly clinging to outdated marketing tactics or not aligning marketing campaigns with business goals.

Maybe …

3 Google Algorithms That Will Make or Break Your Site Rank

Penguin. Panda. Hummingbird. No, we’re not talking about the latest exhibitions at the zoo. We’re talking about Google’s search result ranking algorithms that crawl your web pages in order to rank them.

What Is Content Marketing & How Can It Enhance Your Sales Funnel?

Content marketing. If you definitely feel like you understand “content” and you’ve got a firm grasp on “marketing,” but the two words combined stump you, read on. I promise, content marketing is nowhere near as complicated as it can seem!

3 Of The Most Well-Timed Social Media Marketing Campaigns

We communicate via fleeting Snapchat messages. Our Tweets are capped at 140 characters. Our Vine creations are just six seconds long, and even our Grams are now “Insta.”

Your Definitive Guide to Identifying Duplicate Content

12 hours of reality television? Sure. 38 bags of gummies? Gimme. And 86 frozen pizzas? Get in my belly. These are unequivocal cases of where more simply is better.

3 Extreme(ly Entertaining) Content Marketing Mistakes to Avoid

Growing up, we’re always taught that it’s important to learn from our mistakes. Sometimes, it’s better to save yourself the trouble and learn from the mistakes of others.

7 B2B Email Marketing Elements Every Marketer Should Test

Email marketing isn’t quite an art, but it’s pretty darn close. In order to have a successful B2B marketing campaign, you have to be creative and patient–like any of the great artists! Vincent Van Gogh was known for his patience, right? Even though a B2B email might not contain flashy …

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