Enrollments in higher education programs are trending down. Colleges are feeling the impact of falling birth rates, increasing tuition costs, and concerns about inflation or loans. Amid declining enrollment rates, the competition for attention for higher education programs continues to rise.
It’s …
When I first started off as an SEO analyst, conversion rate optimization (CRO) and user experience (UX) was a particularly daunting arena. It seemed too vast and I didn’t know where to begin.
Let me tell you a little secret. The old adage “out with the old, in with the new” doesn’t apply to content creation.
It’s bae’s birthday and you forgot until now. You don’t want to be banished to the dog house on a frosty Chicago night so you gotta act now. You punch in “3.5 star restaurants”—it is a special occasion, after all—into your phone and badabing badaboom! The top result is nearby and you’re able to …
At its core, Mad Men is an exhilarating glimpse into the decadent and energetic world of advertising agencies in 1960s New York City. It’s difficult not to fall in love with the hustle and bustle of the ultra-competitive advertising industry as Don Draper swaggers through meetings with a cigarette …
Last Week Tonight with John Oliver is a true TV gem.
Penguin. Panda. Hummingbird. No, we’re not talking about the latest exhibitions at the zoo. We’re talking about Google’s search result ranking algorithms that crawl your web pages in order to rank them.
