The Top Conversion Goals for Association Marketing Leaders

Starting any new marketing leadership role is intimidating—transitioning to a new team with new faces, learning industry-specific policies, and familiarizing yourself with the overall goals of your new organization takes time and effort. And that’s only for a “traditional” marketing role.

A Love Letter to Data Visualization

Last April, I scared my friends into thinking I was a crazy person because I had discovered a passion for something rare. No, not season 11 of The Bachelor. Data visualization. 

5 Ways to Triumph Over Writers’ Block—Really

As a copywriter, the two things I struggle with on a daily basis are writers’ block and deciding what kind of bagel to eat for breakfast. Okay, the second one is more of a personal struggle. But writers’ block is a cursed plague upon all who write on a regular basis. It stifles creativity, dampens …

Content Crooks, Curators, and Creators: The Importance of Originality

If you’re a fan of Instagram or pop culture think pieces, you’ve probably heard about the recent controversy surrounding Instagram celebrity Josh Ostrovsky, more commonly known as The Fat Jewish. Here’s a quick synopsis for those who may have missed, forgotten, or willfully ignored this issue: …

Emerging Advertising Platforms: Instagram and Snapchat

The explosion in social media usage on a global scale has paved the way for many purposeful and interesting advertising interfaces. Companies like Facebook, Twitter, and LinkedIn already have established paid advertising interfaces that many small and large companies readily incorporate into …

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