How To Make Your Digital Marketing Data Work For You

Data is everywhere. It’s quite literally in our DNA, and it powers everything we do. Needless to say, it’s kind of a big deal, especially in the world of digital marketing.

A History of Google’s Core Algorithm Updates

These days, it can be hard to keep up with the seemingly endless Google’s Algorithm updates. It’s as if they’ve started doing their best Oprah impression: “You get an update! You get an update!” 

14 of the Most Common Marketing Mistakes to Avoid

At Perfect Search, we perform audits all the time. This means taking a look under the hood of a company’s digital marketing strategy and identifying pain points and areas of improvement. 

The Intersection of AI and Search: Why You Need Artificial Intelligence to Win in SEO

There’s always a bounty of opportunity and advancements in the search industry, but there’s also a paradox: the more room for growth, the harder it is to accomplish your goals.

What Quantum Theory Can Teach Us About Marketing

Marketing experts and quantum physicists may have very different professions, but the theories that both have are strikingly similar! 

Marketing for Associations: PPC Strategies and Best Practices

Associations can benefit from using paid online marketing to promote their memberships, certifications & accreditations, resources, courses, and events to their audience.

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