2022 Holiday Marketing Trends for Non-Retail Businesses

For retail or e-commerce businesses, the holiday season is often the most significant time of the year, accounting for 19% or more of annual revenue. Deloitte’s annual holiday retail survey finds that, with inflation top of mind, consumers are looking for deals and are still planning on spending …

Targeting Teens: What You Need to Know About Facebook and Google’s New Ad Rules

Ah, adolescence. It was the best of times, it was the worst of times—and it was (and still is) a time of being easily influenced and not realizing it.

Google’s 3 Strikes: How to Keep Your Ads Safe

Rolling out quality ads is like going up to bat in a baseball game.

How to Adapt to a Changing Facebook Ads Landscape

Facebook Ads has gone through major changes and updates since Apple announced that it was going to require users to actively opt into being tracked by cookies from apps starting with the Apple iOS 14.5 Update on April 26, 2021. As expected, most users are not opting into cookies, although the …

Instagram Reels vs. TikTok: The Great Marketing Debate

TikTok has exploded on the scene in the past year and a half, making it the most popular social media platform of the moment. Upon TikTok’s rise in popularity, social media competitor Instagram released a similar new video feature called Instagram Reels.

Marketing Leaders: What to Know in Your First 90 Days

The first 90 days in a new role are extremely critical to your long-term success. This is especially true in the world of marketing, where the landscape is ever-evolving alongside rapid advancements in technology, data, and social platforms.

How To Make Your Digital Marketing Data Work For You

Data is everywhere. It’s quite literally in our DNA, and it powers everything we do. Needless to say, it’s kind of a big deal, especially in the world of digital marketing.

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