Google’s 3 Strikes: How to Keep Your Ads Safe
Rolling out quality ads is like going up to bat in a baseball game.
Economic Trends in PPC Competition and Costs per Click
How is the economy currently affecting competition and CPCs?
When the economy is uncertain or the stock market is trending down in a bear market, many companies feel like they should decrease their ad spend. However, economic downturns can be a fantastic time to gain market share and reach people …
How to Adapt to a Changing Facebook Ads Landscape
Facebook Ads has gone through major changes and updates since Apple announced that it was going to require users to actively opt into being tracked by cookies from apps starting with the Apple iOS 14.5 Update on April 26, 2021. As expected, most users are not opting into cookies, although the …
Instagram Reels vs. TikTok: The Great Marketing Debate
TikTok has exploded on the scene in the past year and a half, making it the most popular social media platform of the moment. Upon TikTok’s rise in popularity, social media competitor Instagram released a similar new video feature called Instagram Reels.
Marketing Leaders: What to Know in Your First 90 Days
The first 90 days in a new role are extremely critical to your long-term success. This is especially true in the world of marketing, where the landscape is ever-evolving alongside rapid advancements in technology, data, and social platforms.
How To Make Your Digital Marketing Data Work For You
Data is everywhere. It’s quite literally in our DNA, and it powers everything we do. Needless to say, it’s kind of a big deal, especially in the world of digital marketing.
A History of Google’s Core Algorithm Updates
These days, it can be hard to keep up with the seemingly endless Google’s Algorithm updates. It’s as if they’ve started doing their best Oprah impression: “You get an update! You get an update!”