Economic Trends in PPC Competition and Costs per Click

How is the economy currently affecting competition and CPCs?

When the economy is uncertain or the stock market is trending down in a bear market, many companies feel like they should decrease their ad spend. However, economic downturns can be a fantastic time to gain market share and reach people …

Target Audience: Drew Brucker, VP of Growth Marketing at LASSO

Welcome to Target Audience, a new interview series by Perfect Search Media! In each Target Audience interview, we’ll pick the brains of marketing experts to learn more about their experience in the industry, insights they’ve gathered over the years, and which songs pump them up the most.

How to Adapt to the Changing Cookie Landscape

2021 dramatically changed how third-party cookies are able to track users and these changes are here to stay. If you haven’t paid attention to the news, it’s time to listen up – the loss of third-party cookies affects advertising strategy on all digital platforms. 

The Top 3 B2B Digital Marketing Trends of 2022

New year, new business trends to look out for. 

Google’s SEO Surprise: About the November 2021 Core Update

A few weeks ago, SEOs got an early holiday gift of sorts from Google: the November 2021 Core Update. 

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