Semantic Search: Why Search Intent Matters for SEO
In the world of SEO, what people search for online matters. To search engines today, though, that’s an understatement. Why?
Economic Trends in PPC Competition and Costs per Click
How is the economy currently affecting competition and CPCs?
When the economy is uncertain or the stock market is trending down in a bear market, many companies feel like they should decrease their ad spend. However, economic downturns can be a fantastic time to gain market share and reach people …
The 3 Factors Decision-Makers Are Looking For in an Agency Partner
Thanks to my career in digital media sales, I’ve had the distinct pleasure of meeting with CMOs and other marketing leaders on a daily basis. Some of the most important learning opportunities that I’ve experienced over the last 15+ years in digital media have come directly from these interactions.
Target Audience: Emily McMahon, AVP of Digital Marketing at Eduvantis
Target Audience is back!
Target Audience: Jennifer Schaff, Director of Marketing and Sales at AMTA
Welcome to another edition of Target Audience, Perfect Search Media’s marketing interview series!
Perfect Search Media Wins Manifest Award
We’re thrilled to announce that Perfect Search Media has been recognized as one of the most well-reviewed Chicago companies of 2021!
Target Audience: Blake Pinto, Associate Vice President of SEO Content at Synchrony
Welcome to Target Audience, Perfect Search Media’s new marketing interview series.