2022 Holiday Marketing Trends for Non-Retail Businesses

For retail or e-commerce businesses, the holiday season is often the most significant time of the year, accounting for 19% or more of annual revenue. Deloitte’s annual holiday retail survey finds that, with inflation top of mind, consumers are looking for deals and are still planning on spending …

Here’s How Social Media Advertising Can Help Your PPC Game

Social media has come a long way since you befriended Tom on Myspace. Long gone are the days when “social media” just meant posting on a friend or family member’s wall. As social media has evolved, so has advertising.

3 Inspirational Digital Marketing Lessons You Can Learn from Non-Profits

Non-profits might not seem like a beacon of digital marketing inspiration—but inspiration can come from the most unlikely places. Over the past few months, non-profits have pushed their marketing efforts into high gear. And we’re taking notice.

Why March Madness is a Golden Opportunity for Digital Marketing

Forget the Super Bowl. College basketball is the real slam dunk sporting event for digital marketers.

How Machine Learning and Natural Language Processing Are Impacting Digital Marketing

Guest post by Andrew McLoughlin, SEO/Analytics Manager at Colibri Digital Marketing

5 Common Social Media Mistakes New Companies Make

The sheer number of articles out there about social media best practices can be overwhelming. (And because social media platforms update so frequently, advice from even just the last year or so may no longer be relevant.) It’s easy to get caught up in the latest technical intricacies of maximizing …

Seize the Moment: Google’s Micro-Moments & Your PPC Strategy

As mobile searches continue to grow, so does Google’s emphasis on the “mobile-first world.” To compete in this world, brands and businesses must be present in the micro-moment. The micro-moment sounds like fancy marketing jargon, but you’ve probably experienced three micro-moments today.

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