How is the economy currently affecting competition and CPCs?
When the economy is uncertain or the stock market is trending down in a bear market, many companies feel like they should decrease their ad spend. However, economic downturns can be a fantastic time to gain market share and reach people …
Wave hello to emoji 👋! After a two-year hiatus, Google has confirmed that it’s allowing emoji to appear in search results snippets again. Considering the fact that 92% of the online population uses emoji, both consumers and digital marketers have something to celebrate 🙌.
Sometimes, a small AdWords update can have a huge impact on your search campaigns. Looking for improved efficiency? More conversions? A bigger ROI for your business?
Paul Hollywood expects the Great British Bake Off contestants to follow the technical challenge instructions *exactly*. (Especially for Bread Week.) He probably wouldn’t put up with the latest update to AdWords exact match. Spoiler alert: Exact match is less exact than it used to be.
Over 150 million people use Snapchat every day. Every single day, Snapchat users watch over 10 billion videos and spend an average of 25-30 minutes on Snapchat.
Social media has come a long way since you befriended Tom on Myspace. Long gone are the days when “social media” just meant posting on a friend or family member’s wall. As social media has evolved, so has advertising.
Non-profits might not seem like a beacon of digital marketing inspiration—but inspiration can come from the most unlikely places. Over the past few months, non-profits have pushed their marketing efforts into high gear. And we’re taking notice.
