Reuse and Recycle: How to Repurpose Old Content and Remarket to Old Customers
So many things get better with age. Cheese. Wine. Content. Customers.
SEO Checklist for Website Migrations: A Step by Step Guide
Moving a new website feels like relocating to a better, bigger office space—exciting but complex. A website migration touches everything from URLs and site structure to content organization and technical configurations.
Smart businesses protect their website’s SEO value with the same care they …
How to Optimize Your Online Presence When Looking for a Job
So you’re looking for a new job. Yay! Okay, okay. I know that no one enjoys job searching. It can be confusing and frustrating to apply for jobs online.
3 Lessons from Successful User Generated Content Campaigns
From Anthropologie’s idyllic Instagram to Spotify’s pointed ads, user generated content (UGC) is taking center stage when it comes to content marketing. While your business may not have quite the same reach of these major corporations, we can still learn from their UGC campaigns.
5 SEO Lessons from Game of Thrones
If you’re anything like the rest of America, you’ve spent your Sunday nights watching HBO’s Game of Thrones for the last 7 years.
Using the New and Improved Lookalike Audiences on Facebook Analytics
What if you could clone your most profitable customers – but in a non-violent way that doesn’t resemble Jurassic Park? Facebook’s latest update to their Lookalike Audiences tool makes that (almost) possible. Recently, Facebook has released a new ‘value-based’ feature that’s improved the …
The Sales Cycle that Never Ends: Finishing Strong in the Education Funnel (Part 2)
Now that you’ve studied up on all you need to know about the early stages of the higher education sales funnel, it’s time to hit the books on how to achieve your end goals: applications, enrollment, and beyond. (Well, the metaphorical books, A.K.A. this blog post.) Let’s go!