Why March Madness is a Golden Opportunity for Digital Marketing
Forget the Super Bowl. College basketball is the real slam dunk sporting event for digital marketers.
Target Audience: Emily McMahon, AVP of Digital Marketing at Eduvantis
Target Audience is back!
This month, the Associate Vice President of Digital Marketing at Eduvantis Emily McMahon spoke with us about her expert industry insights, advice for emerging marketing leaders, and deep love for Star Trek.
How Machine Learning and Natural Language Processing Are Impacting Digital Marketing
Guest post by Andrew McLoughlin, SEO/Analytics Manager at Colibri Digital Marketing
5 Common Social Media Mistakes New Companies Make
The sheer number of articles out there about social media best practices can be overwhelming. (And because social media platforms update so frequently, advice from even just the last year or so may no longer be relevant.) It’s easy to get caught up in the latest technical intricacies of maximizing …
Seize the Moment: Google’s Micro-Moments & Your PPC Strategy
As mobile searches continue to grow, so does Google’s emphasis on the “mobile-first world.” To compete in this world, brands and businesses must be present in the micro-moment. The micro-moment sounds like fancy marketing jargon, but you’ve probably experienced three micro-moments today.
3 Ways to Diversify Your AdWords Account (And Improve Your Efficiency!)
Trying to improve your AdWords performance but you’re out of ideas or not sure where to start? Whether you have an internal PPC team or an agency working on your paid search account, you should check to see if there are new ways to structure it. Diversifying your accounts helps your business spend …
How to Create an Easy Brand Style Guide For Your Business: Part I
Communication is key–especially when it comes to design. Whether you’re creating your own branded materials or working with third-party designers to help out your company’s swamped design team, you need to be able to communicate effectively and efficiently.