Components of a Successful Marketing Agency Reporting Call

Communication is the most important aspect of working with a marketing agency.

It’s how you ensure you’re not wasting any ad spend and getting the optimal performance from your ad campaigns.

The Sales Cycle that Never Ends: Finishing Strong in the Education Funnel (Part 2)

Now that you’ve studied up on all you need to know about the early stages of the higher education sales funnel, it’s time to hit the books on how to achieve your end goals: applications, enrollment, and beyond. (Well, the metaphorical books, A.K.A. this blog post.) Let’s go! 

The Sales Cycle That Never Ends: Getting the Best Marketing Return for Higher Education (Part 1)

Did you know that a shark can detect a fish’s heartbeat before it attacks? Or that cheese is the most stolen food in the world? (Thanks for those dinner party facts, Google.) With massive amounts of information available at the swipe of a screen, we’re constantly processing new information. …

Why Your Business Should Test the New Posts on Google Feature

Google+ is over (except for this surprisingly active pepper lovers community)—but Posts on Google are in.

Cele-purr-ties of Instagram: 3 Digital Marketing Lessons You Can Learn From Celebrity Pets

Tuna, Lil Bub, Doug the Pug, Marnie, and the well-known Grumpy Cat. You know them, you love them, and so do millions of others. They all have their own books, toys, and a combined 10.6 million followers. These pets all have something in common, and it’s not just that they’re cute. It all comes …

Why Company Culture Matters When You’re Hiring a Digital Marketing Agency

There are many factors involved in how businesses hire digital marketing agencies. While RFPs, preferred vendor lists, and prior relationships are still strong factors in hiring an agency, company culture is gaining traction as well.

How to Create an Easy Brand Style Guide For Your Business: Part II

So you’ve already learned all about logos and colors in How to Create an Easy Brand Style Guide For Your Business Part I and you’ve been waiting for the follow up with bated breath, right? Right. 

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