Emoji are Back in the SERP…What Does This Mean For Your Business? 😝😍😊🙌💯

Wave hello to emoji 👋! After a two-year hiatus, Google has confirmed that it’s allowing emoji to appear in search results snippets again. Considering the fact that 92% of the online population uses emoji, both consumers and digital marketers have something to celebrate 🙌.

7 AdWords Tips to Help Your Business Save Money & Improve Performance

Sometimes, a small AdWords update can have a huge impact on your search campaigns. Looking for improved efficiency? More conversions? A bigger ROI for your business?

What’s Exactly Going on with the AdWords Exact Match Update?

Paul Hollywood expects the Great British Bake Off contestants to follow the technical challenge instructions *exactly*. (Especially for Bread Week.) He probably wouldn’t put up with the latest update to AdWords exact match. Spoiler alert: Exact match is less exact than it used to be.

Snap 101: Introduction to Snapchat Advertising

Over 150 million people use Snapchat every day. Every single day, Snapchat users watch over 10 billion videos and spend an average of 25-30 minutes on Snapchat.

Here’s How Social Media Advertising Can Help Your PPC Game

Social media has come a long way since you befriended Tom on Myspace. Long gone are the days when “social media” just meant posting on a friend or family member’s wall. As social media has evolved, so has advertising.

3 Inspirational Digital Marketing Lessons You Can Learn from Non-Profits

Non-profits might not seem like a beacon of digital marketing inspiration—but inspiration can come from the most unlikely places. Over the past few months, non-profits have pushed their marketing efforts into high gear. And we’re taking notice.

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