Communication is the most important aspect of working with a marketing agency.
It’s how you ensure you’re not wasting any ad spend and getting the optimal performance from your ad campaigns.
Non-profits might not seem like a beacon of digital marketing inspiration—but inspiration can come from the most unlikely places. Over the past few months, non-profits have pushed their marketing efforts into high gear. And we’re taking notice.
Forget the Super Bowl. College basketball is the real slam dunk sporting event for digital marketers.
Guest post by Andrew McLoughlin, SEO/Analytics Manager at Colibri Digital Marketing
The sheer number of articles out there about social media best practices can be overwhelming. (And because social media platforms update so frequently, advice from even just the last year or so may no longer be relevant.) It’s easy to get caught up in the latest technical intricacies of maximizing …
As mobile searches continue to grow, so does Google’s emphasis on the “mobile-first world.” To compete in this world, brands and businesses must be present in the micro-moment. The micro-moment sounds like fancy marketing jargon, but you’ve probably experienced three micro-moments today.
Trying to improve your AdWords performance but you’re out of ideas or not sure where to start? Whether you have an internal PPC team or an agency working on your paid search account, you should check to see if there are new ways to structure it. Diversifying your accounts helps your business spend …
