2022 Holiday Marketing Trends for Non-Retail Businesses

For retail or e-commerce businesses, the holiday season is often the most significant time of the year, accounting for 19% or more of annual revenue. Deloitte’s annual holiday retail survey finds that, with inflation top of mind, consumers are looking for deals and are still planning on spending …

3 Ways to Diversify Your AdWords Account (And Improve Your Efficiency!)

Trying to improve your AdWords performance but you’re out of ideas or not sure where to start? Whether you have an internal PPC team or an agency working on your paid search account, you should check to see if there are new ways to structure it. Diversifying your accounts helps your business spend …

How to Create an Easy Brand Style Guide For Your Business: Part I

Communication is key–especially when it comes to design. Whether you’re creating your own branded materials or working with third-party designers to help out your company’s swamped design team, you need to be able to communicate effectively and efficiently.

Why You Need to Ace Digital Marketing for Higher Education [Infographic]

Do you remember how you found a college or an education program? Chances are, you didn’t use your phone in the process. That’s not how education works anymore.

The Importance of Testing Your Ad Campaigns (And What to Test!)

This is the digital marketing universal truth: You should always be testing—especially in your ad campaigns. In a time when users are estimated to perform over 1,000 searches per year, it’s easy for your business to get lost in the shuffle if you’re not using the most creative or relevant ad …

The 3 SEO Tips Every Enterprise Business Should Know

While Google has gotten better and better at preventing miscellaneous or manipulative sites from rising to the top of the SERP, there’s still a good amount of work involved in taking your site to the top. These days, there are no shortcuts in SEO. Keyword-stuffing or spammy links won’t help you …

A Brand-New Outlook: The PPC Benefits of a Brand Campaign

Paid search campaigns are extremely versatile. Whether you’re a university looking for higher enrollment numbers or an e-commerce site trying to move products out of your warehouse, pay-per-click (PPC) campaigns have something to offer.

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