Do you remember how you found a college or an education program? Chances are, you didn’t use your phone in the process. That’s not how education works anymore.
Target Audience is back!
This month, the Associate Vice President of Digital Marketing at Eduvantis Emily McMahon spoke with us about her expert industry insights, advice for emerging marketing leaders, and deep love for Star Trek.
This is the digital marketing universal truth: You should always be testing—especially in your ad campaigns. In a time when users are estimated to perform over 1,000 searches per year, it’s easy for your business to get lost in the shuffle if you’re not using the most creative or relevant ad …
While Google has gotten better and better at preventing miscellaneous or manipulative sites from rising to the top of the SERP, there’s still a good amount of work involved in taking your site to the top. These days, there are no shortcuts in SEO. Keyword-stuffing or spammy links won’t help you …
Paid search campaigns are extremely versatile. Whether you’re a university looking for higher enrollment numbers or an e-commerce site trying to move products out of your warehouse, pay-per-click (PPC) campaigns have something to offer.
So maybe you’re the Director of Marketing at an enterprise business. Or you’re the Head of Business Development. Perhaps you’re in charge of advertising relations. No matter your title, if you’re the liaison between your enterprise business and your digital marketing agency, this is a must-read.
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