So. Valentine’s Day. It’s a holiday that evokes a pretty polarizing response. You might believe that it’s a commercial scam perpetuated by Big Hallmark—or you might enjoy the opportunity to share your affection for loved ones.
Either way, it’s a truth universally acknowledged that stores will sell …
While Google has gotten better and better at preventing miscellaneous or manipulative sites from rising to the top of the SERP, there’s still a good amount of work involved in taking your site to the top. These days, there are no shortcuts in SEO. Keyword-stuffing or spammy links won’t help you …
Paid search campaigns are extremely versatile. Whether you’re a university looking for higher enrollment numbers or an e-commerce site trying to move products out of your warehouse, pay-per-click (PPC) campaigns have something to offer.
9/10. 4/10. 7/10. Am I judging an Olympic sports team? No! Rating new horror movies on Rotten Tomatoes? Nope. I’m actually analyzing different Quality Scores on Google AdWords.
So maybe you’re the Director of Marketing at an enterprise business. Or you’re the Head of Business Development. Perhaps you’re in charge of advertising relations. No matter your title, if you’re the liaison between your enterprise business and your digital marketing agency, this is a must-read.
The beauty of digital advertising isn’t in a great website. The beauty is in the data. (Beautifully designed landing pages or banner ads don’t hurt, though.)
As the 2016 U.S. Presidential Election winds to a close (cue a collective sigh of relief), it’s safe to assume there will be many books written on the historic nature of this election season.
