The beauty of digital advertising isn’t in a great website. The beauty is in the data. (Beautifully designed landing pages or banner ads don’t hurt, though.)
Target Audience is back!
This month, the Associate Vice President of Digital Marketing at Eduvantis Emily McMahon spoke with us about her expert industry insights, advice for emerging marketing leaders, and deep love for Star Trek.
As the 2016 U.S. Presidential Election winds to a close (cue a collective sigh of relief), it’s safe to assume there will be many books written on the historic nature of this election season.
If you had told me a couple of years ago that numbers could tell a story, I would’ve laughed…and questioned your sanity. In all seriousness, over the past few years, I’ve found myself being humbled by numbers. And during my time at Perfect Search Media, I have finally accepted and understood …
That special time of year is upon us once again: Q4. While many people may find their thoughts wandering to the holidays, online retailers have to attend to a more practical concern. Q4 is the most competitive and profitable time of the year.
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