2022 Holiday Marketing Trends for Non-Retail Businesses

For retail or e-commerce businesses, the holiday season is often the most significant time of the year, accounting for 19% or more of annual revenue. Deloitte’s annual holiday retail survey finds that, with inflation top of mind, consumers are looking for deals and are still planning on spending …

Four Tips on How to Send an Effective Email

It’s 4 PM, and so far I’ve received over thirty emails today. Email is the main form of communication in the business world. According to the Radicati’s email statistics report, there will be over 132 billion emails sent and received per day in 2017.

Not Just Uber for Kids: An Analysis of HopSkipDrive

No, HopSkipDrive isn’t a new schoolyard jump rope game. (It’s a really good name for one, though—it could be the Double Dutch of the new millennium. Someone should definitely get on that). HopSkipDrive, a startup founded in 2014 by three successful working mothers, is both a ride-sharing and …

5 YouTube Optimizations You Need to Explore

Are your YouTube views at the same number since you last checked? Are your views stuck in the same range as always? This is a frustrating situation for many. Let’s be honest here: we’re not all celebrities. We’re not all giant brands with the ability to quickly influence mass audiences through …

5 Game-changing Excel Formulas

In a normal day as an SEM analyst I will be working in Microsoft Excel for at least a couple of hours, doing tasks ranging from data analysis, to reports, to writing Search Network ads on a large scale. When this much of your day is spent working in one program it is nice to learn the little …

4 Misconceptions About Ecommerce PPC

The worldwide expansion of the internet has greatly contributed to the transformation of trade and transactions. Ecommerce has expanded rapidly in recent years, as worldwide business to consumer ecommerce sales amounted to more than 1.2 trillion US dollars in 2013 (via Statista), and are expected …

The Advantages of Promoted Pins on Pinterest

At the beginning of 2015, Pinterest announced the implementation of their Promoted Pins program after several months in beta. According to The New York Times, promoted pins were repinned an average of 11 times per ad. This means that an ad will result in 30 more people seeing it because of the …

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