How is the economy currently affecting competition and CPCs?
When the economy is uncertain or the stock market is trending down in a bear market, many companies feel like they should decrease their ad spend. However, economic downturns can be a fantastic time to gain market share and reach people …
Are your YouTube views at the same number since you last checked? Are your views stuck in the same range as always? This is a frustrating situation for many. Let’s be honest here: we’re not all celebrities. We’re not all giant brands with the ability to quickly influence mass audiences through …
In a normal day as an SEM analyst I will be working in Microsoft Excel for at least a couple of hours, doing tasks ranging from data analysis, to reports, to writing Search Network ads on a large scale. When this much of your day is spent working in one program it is nice to learn the little …
The worldwide expansion of the internet has greatly contributed to the transformation of trade and transactions. Ecommerce has expanded rapidly in recent years, as worldwide business to consumer ecommerce sales amounted to more than 1.2 trillion US dollars in 2013 (via Statista), and are expected …
At the beginning of 2015, Pinterest announced the implementation of their Promoted Pins program after several months in beta. According to The New York Times, promoted pins were repinned an average of 11 times per ad. This means that an ad will result in 30 more people seeing it because of the …
I think I’m addicted to Uber. I use the service at least once a day…and that’s just a minimum. The service has allowed me to change what I define as my commute time – now my commute starts with the time I get up. Beyond that, Uber has become useful to me for so many reasons, and it’s hard to …
Remember back in the day when a moment of downtime equated to people conversing with one another, reading a book or just staring off into space? Those days are gone. Instead, they have now been replaced by the fun activity of staring at one’s mobile phone. Who cares about small-talk with others …
