2022 Holiday Marketing Trends for Non-Retail Businesses

For retail or e-commerce businesses, the holiday season is often the most significant time of the year, accounting for 19% or more of annual revenue. Deloitte’s annual holiday retail survey finds that, with inflation top of mind, consumers are looking for deals and are still planning on spending …

What Your Startup Needs Before Investing in Digital Marketing

If you’re part of a startup, I’m sure you’ve heard it a million times – you should be investing in digital marketing. The startup environment is permeated by the feeling that you always need to be doing everything. Fire on all cylinders! You should definitely devote a large budget to advertising …

3 Important Insights about the Most Expensive CPC Keywords

Ever wonder what keyword has the most expensive CPC and why? Believe it or not, keyword CPC cost is both industry- and location-specific. WebpageFX and SEMrush worked together to determine the most expensive keywords in Google Adwords. This infographic is incredibly educational for anyone …

What the 4 Most-Funded Kickstarter Campaigns Have in Common

There’s a jacket with 15 features. Yes, you read that right. And no, the zipper doesn’t count as one. The “Swiss army knife of travel jackets” Baubax jacket recently became the most-funded clothing project in the history of crowdfunding. With $9 million raised and almost 45,000 backers, the Baubax …

3 Things to Look for in a Digital Marketing Agency

Life is full of choices. In a typical day, you’re constantly faced with making decisions. These decisions range from the mundane—like what kind of burrito bowl to get for lunch—to the important—like which digital marketing agency to choose—to the very big deal—like which Netflix series to start …

What You Need to Know About Micro-Moments (And How Your Site Can Take Advantage of Them!)

Have you wandered around a new neighborhood and used your phone to find a nearby coffee shop? That’s a micro-moment. Ever lost your umbrella and searched for a new one via smartphone? Again, micro-moment. What about when you just can’t think of the name of American Idol’s first season runner-up, …

The 5 Best Podcasts Every Tech/Startup/Internet Lover Needs to Listen to

Have you heard? We’re in a golden age right now. Not in general—apparently there are a lot of golden ages. Even pirates have had their time to shine (from 1650-1730, who knew?). Now it’s the time of podcasts. Though podcasts have existed since 2001, their popularity has skyrocketed in the past few …

Ready to Take the Next Step?

Our digital marketing services will take your business to the next level.

Start your journey with a free site audit.