2022 Holiday Marketing Trends for Non-Retail Businesses

For retail or e-commerce businesses, the holiday season is often the most significant time of the year, accounting for 19% or more of annual revenue. Deloitte’s annual holiday retail survey finds that, with inflation top of mind, consumers are looking for deals and are still planning on spending …

Your Complete Guide to Vetting a Digital Marketing Agency

Deciding what digital marketing model is right for your business can be incredibly difficult and time-consuming. It’s hard enough for me to pick out an outfit in the morning when I’m half–asleep, so I get it. It’s important to remember that there is no one-size-fits-all solution, so what may be …

Why You Should Dive into Display Advertising in 2016

With recent reports that marketing spend in the display network will overtake spend on the search network on 2016, you might be wondering how this is possible. Most within the digital marketing industry would agree that search and social advertising are generally higher priority and higher …

7 B2B Email Marketing Elements Every Marketer Should Test

Email marketing isn’t quite an art, but it’s pretty darn close. In order to have a successful B2B marketing campaign, you have to be creative and patient–like any of the great artists! Vincent Van Gogh was known for his patience, right? Even though a B2B email might not contain flashy …

A Primer of Digital Advertising Channels

In the days before I joined the Perfect Search team, I worked for a consumer specialty coffee event. Because we knew digital advertising could provide a competitive ROI on ad spend and our team had some familiarity of Facebook’s Ad Manager, we built a few campaigns targeting users in our …

4 Steps to Becoming a Millennial Marketing Master

While they may be known for their Netflix binge-watching and hipster aesthetic, millennials make up a group of emerging consumers that your advertising campaign should pay attention to.  If you’re one of many business owners asking yourself how to reach these seemingly apathetic, …

Boost Your Business: Why Your Website Needs Testimonials

Five stars. Two thumbs up. A+. If you read glowing testimonials about a business that include these positive remarks, it’s fair to say that you’d be more interested in that business. In fact, a 2013 study found that 79% of consumers trust online reviews as much as personal recommendations.

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