How is the economy currently affecting competition and CPCs?
When the economy is uncertain or the stock market is trending down in a bear market, many companies feel like they should decrease their ad spend. However, economic downturns can be a fantastic time to gain market share and reach people …
Let’s say you’re a brand new startup that just acquired funding and you’re looking to grow a sales team from the ground up. Or perhaps you’re a company that’s been around for a couple of years but you’ve stagnated, and you’d like to fine-tune the existing sales process and achieve rapid growth. …
Remember when you started in Chicago (or New York City, or San Francisco, or Austin) as a tiny startup? Let’s say you were in an incubator for a while. Then you grew into official offices in River North. At first, the view of the Chicago River inspired you, but now you’re aching to reach new …
Let’s just pretend that the 2009 hit “Boom Boom Pow” by The Black Eyed Peas was really about desktop browsing. Truer words were never spoken by Fergie when it comes to your website. Desktop browsing is so 2000 and late.
Growing up, we’re always taught that it’s important to learn from our mistakes. Sometimes, it’s better to save yourself the trouble and learn from the mistakes of others.
Deciding what digital marketing model is right for your business can be incredibly difficult and time-consuming. It’s hard enough for me to pick out an outfit in the morning when I’m half–asleep, so I get it. It’s important to remember that there is no one-size-fits-all solution, so what may be …
With recent reports that marketing spend in the display network will overtake spend on the search network on 2016, you might be wondering how this is possible. Most within the digital marketing industry would agree that search and social advertising are generally higher priority and higher …
