7 B2B Email Marketing Elements Every Marketer Should Test

Email marketing isn’t quite an art, but it’s pretty darn close. In order to have a successful B2B marketing campaign, you have to be creative and patient–like any of the great artists! Vincent Van Gogh was known for his patience, right? Even though a B2B email might not contain flashy …

A Primer of Digital Advertising Channels

In the days before I joined the Perfect Search team, I worked for a consumer specialty coffee event. Because we knew digital advertising could provide a competitive ROI on ad spend and our team had some familiarity of Facebook’s Ad Manager, we built a few campaigns targeting users in our …

4 Steps to Becoming a Millennial Marketing Master

While they may be known for their Netflix binge-watching and hipster aesthetic, millennials make up a group of emerging consumers that your advertising campaign should pay attention to.  If you’re one of many business owners asking yourself how to reach these seemingly apathetic, …

Boost Your Business: Why Your Website Needs Testimonials

Five stars. Two thumbs up. A+. If you read glowing testimonials about a business that include these positive remarks, it’s fair to say that you’d be more interested in that business. In fact, a 2013 study found that 79% of consumers trust online reviews as much as personal recommendations.

What Your Startup Needs Before Investing in Digital Marketing

If you’re part of a startup, I’m sure you’ve heard it a million times – you should be investing in digital marketing. The startup environment is permeated by the feeling that you always need to be doing everything. Fire on all cylinders! You should definitely devote a large budget to advertising …

3 Important Insights about the Most Expensive CPC Keywords

Ever wonder what keyword has the most expensive CPC and why? Believe it or not, keyword CPC cost is both industry- and location-specific. WebpageFX and SEMrush worked together to determine the most expensive keywords in Google Adwords. This infographic is incredibly educational for anyone …

Ready to Take the Next Step?

Our digital marketing services will take your business to the next level.

Start your journey with a free site audit.