Welcome to Target Audience, a new interview series about marketers, by marketers, and for marketers. In each Target Audience interview, we’ll pick the brains of marketing experts to learn more about their experience in the industry, insights they’ve gathered over the years, and which songs pump them up the most.
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Facebook is for cringe-worthy mom comments, Snapchat is for the dog face filters, YouTube is for beauty tutorials, and Instagram is for #foodporn. Or are they?

Claw machine

We’ve all had that moment where we realize, “hey, I don’t have the tools or expertise to do this.” When a quick Google search or a call to your mom doesn’t help, it’s time to reach out to the experts.

Students often look at schools years before they actually enroll. Like Drake pining for Rihanna, they're playing the long game. 

Facebook collects data on people’s likes and dislikes, locations, and so much more. This is advertiser gold since it allows you to target users in a highly focused way.

Don’t let writer’s block get the best of you. Want to keep your Facebook ad copy fresh and engaging? Try something new.

It’s a new year. It’s a time to wear more layers for your commute, pay attention to the increasingly important NFL games, and ensure your business is set up for 2018.

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