Marketing | Digital Marketing Blog | Perfect Search

In the world of SEO, what people search for online matters. To search engines today, though, that’s an understatement. Why?

Enter: semantic search. 

When you don’t have a complete brand guideline, this shortlist will help you put together an easy brand style guide for your business. Part I includes a logo and color style guide.

The education decision journey has gone digital. Check out our infographic that explains how prospective students are looking for higher education organizations and what you can do about it.

Users are estimated to perform over 1,000 searches per year. Make sure your company's ads don't get lost in the shuffle.

While enterprise businesses have plenty of advantages, they also face their own set of issues. Read on to learn how you can avoid enterprise-scale SEO pitfalls and dominate the SERP.

Are you running a branded campaign for your business? If not, we've got some good reasons why you should change your mind.
Your AdWords Quality Score is basically a report card that Google gives you. Here's what goes into your score--and how you can improve it.

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