Welcome to Target Audience, a new interview series about marketers, by marketers, and for marketers. In each Target Audience interview, we’ll pick the brains of marketing experts to learn more about their experience in the industry, insights they’ve gathered over the years, and which songs pump them up the most.

Or: how Zuckerberg & Co. have changed the digital marketing game to help you better understand your target audience.

Over the past few months, non-profits have pushed their marketing efforts into high gear. And we’re taking notice.

Take a shot at the cross-platform, digital marketing mecca that is March Madness and you’ll be a marketing winner—without having to step onto the court.

Unfamiliar with machine learning and natural language processing? Time to get caught up. These new technologies will transform the digital marketing industry.

Don’t be that company with the cringeworthy tweets. If you’re just getting into social media marketing, here’s a primer to make you look like a pro.

To compete in the mobile-first world, businesses need to be present in the micro-moment. Discover 5 ways PPC can help you capitalize on them. 

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