Emily McMahon's Marketing Insights and Advice for Emerging Leaders

Target Audience is back!

This month, the Associate Vice President of Digital Marketing at Eduvantis Emily McMahon spoke with us about her expert industry insights, advice for emerging marketing leaders, and deep love for Star Trek.

Email marketing isn’t quite an art, but it's pretty darn close. In order to have a successful B2B marketing campaign, you have to be creative and patient--like any of the great artists!
Here’s a primer of the most common digital advertising channels so you can make your paid search advertising strategy a little more perfect.
While they may be known for their Netflix binge-watching and hipster aesthetic, millennials make up a group of emerging consumers that your advertising campaign should pay attention to. If you’re one of many business owners asking yourself how to reach these seemingly apathetic, traditional-advertising-hating young folk, then you’ve come to the right place.

As consumers, we are more likely to believe what is being advertised when we can relate to the source of the information. That’s where testimonials come in. They can bridge the gap between potential clients and current clients.

If you’re part of a startup, I’m sure you’ve heard it a million times – you should be investing in digital marketing. While this is probably true, there are a lot of things to have in place before taking this step.

Ever wonder what keyword has the most expensive CPC and why? Believe it or not, keyword CPC cost is both industry- and location-specific.

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