Your Guide to Advertising on Bing vs.Google
How does a business decide to run ads on Microsoft versus Google? A few key factors can help you make the best decision on where to put your advertising dollars–based on your industry, goals, and audience.
Conversion Goals for New Association Marketing Leaders
Starting any new marketing leadership role is intimidating – transitioning to a new team with new faces, learning industry-specific policies, and familiarizing yourself with the overall goals of your new organization takes time and effort. And that’s only for a “traditional” marketing role.
14 of the Most Common Marketing Mistakes to Avoid
At Perfect Search, we perform audits all the time. This means taking a look under the hood of a company’s digital marketing strategy and identifying pain points and areas of improvement.
Marketing for Associations: PPC Strategies and Best Practices
Associations can benefit from using paid online marketing to promote their memberships, certifications & accreditations, resources, courses, and events to their audience.
4 eCommerce Trends to Look Out for in 2021
Updated January 8, 2021
Your Social Strategy Can Win With Facebook Ads: Here’s How & Why
Utilizing Facebook Ads for your business allows for far-reaching impact, creative flexibility, and so much more. Your strategy can win and crush its goals with Facebook Advertising, and here’s how:
Why Advertise On Amazon?
Increasingly, customers are beginning their shopping journey online. It is projected by 2021, there will be 230.5 million digital shoppers in the United States, according to Statista.* This trend presents an opportunity for retailers to connect with potential customers online–specifically on …