Top of Funnel Marketing: Why You Can’t Cut Spend on Ads That Don’t Immediately Convert

How do you measure digital marketing success? By conversions, of course—those qualified leads, purchases, applications, enrollments, and other actions that make your business money. However, measuring exactly where those conversions come from is much harder than it looks. Which of your marketing …

How to Build Successful E-commerce Ads on Facebook

We know that Facebook Ads can be a useful tool to find new customers for your e-commerce business. But have you considered how commerce ads on Facebook could increase your brand awareness, promote events, and upsell or re-sell your current customers?

The 4 Key Rules of Landing Page Design

When companies develop their online paid advertising or website strategies, many forget one key aspect: the landing page. 

How To Make Your Digital Marketing Data Work For You

Data is everywhere. It’s quite literally in our DNA, and it powers everything we do. Needless to say, it’s kind of a big deal, especially in the world of digital marketing.

Pinterest for eCommerce: How to Use Pinterest Advertising

Pinterest is no longer a platform that your business can brush aside. Instead, the platform should be viewed as a crucial part of your digital marketing strategy. 

Your Guide to Advertising on Bing vs.Google

How does a business decide to run ads on Microsoft versus Google? A few key factors can help you make the best decision on where to put your advertising dollars–based on your industry, goals, and audience.

14 of the Most Common Marketing Mistakes to Avoid

At Perfect Search, we perform audits all the time. This means taking a look under the hood of a company’s digital marketing strategy and identifying pain points and areas of improvement. 

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