Targeting Teens: What You Need to Know About Facebook and Google’s New Ad Rules
Ah, adolescence. It was the best of times, it was the worst of times—and it was (and still is) a time of being easily influenced and not realizing it.
Shooting for Success: BEEFing Up Your Marketing Reporting Calls
Growing up in the Hoosier State, basketball was an inevitable force in my life. Summer after summer I attended Cager Camp—a youth basketball camp that taught the fundamentals. Week upon week we ran, we dribbled, we defended, and we shot.
We shot, and we shot, and we shot.
Google’s 3 Strikes: How to Keep Your Ads Safe
Rolling out quality ads is like going up to bat in a baseball game.
How to Adapt to a Changing Facebook Ads Landscape
Facebook Ads has gone through major changes and updates since Apple announced that it was going to require users to actively opt into being tracked by cookies from apps starting with the Apple iOS 14.5 Update on April 26, 2021. As expected, most users are not opting into cookies, although the …
Key Elements of Successful B2B Marketing Strategies
From small novelty products to massive software contracts, every business needs a unique marketing strategy. The best marketing strategies are closely aligned with the individual target audiences and business goals, especially when it comes to business-to-business (B2B) marketing.
Your Guide to YouTube Advertising
YouTube is a growing ad platform with increasing importance to advertisers across all types of businesses.
What Is The Difference Between Retargeting and Remarketing?
Have you ever talked about a product with friends or searched for a company, and then suddenly your Facebook and Instagram are flooded with ads for that exact product?