5 Crucial Enrollment Boosting Tips for Higher Education

Between fluctuating academic calendars, elaborate decision-making journeys, and a multitude of programs to promote, higher education marketers have their work cut out for them. 

Optimizing your campaign demands constant adaptation to meet the needs of students throughout the year, which can be …

The Ultimate PPC Marketing Checklist (2022)

Even though Q1 is almost over, it’s never too late to check in on your digital marketing best practices. 

How to Adapt to the Changing Cookie Landscape

2021 dramatically changed how third-party cookies are able to track users and these changes are here to stay. If you haven’t paid attention to the news, it’s time to listen up – the loss of third-party cookies affects advertising strategy on all digital platforms. 

The Chicago Cubs Are Just Like Digital Marketing

If you’re a Chicago Cubs fan or even just a casual fan of baseball, you probably heard about what happened to the team in the summer of 2021. In what has become one of the worst days in recent memory for fans, the Cubs traded away nearly every superstar player they had. Kris Bryant, Anthony Rizzo, …

Marketing for Associations: PPC Strategies and Best Practices

Associations can benefit from using paid online marketing to promote their memberships, certifications & accreditations, resources, courses, and events to their audience.

Facebook Is Rebranding – Should My Business?

On October 28, 2021, Facebook announced that it was rebranding itself as Meta Platforms, Inc. The official reason claims the name will better reflect their new “metaverse” rather than reflecting the name of only one of their social media platforms. However, this change comes during Facebook’s …

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