2022 Holiday Marketing Trends for Non-Retail Businesses

For retail or e-commerce businesses, the holiday season is often the most significant time of the year, accounting for 19% or more of annual revenue. Deloitte’s annual holiday retail survey finds that, with inflation top of mind, consumers are looking for deals and are still planning on spending …

Pinterest for eCommerce: How to Use Pinterest Advertising

Pinterest is no longer a platform that your business can brush aside. Instead, the platform should be viewed as a crucial part of your digital marketing strategy. 

Your Guide to Advertising on Bing vs.Google

How does a business decide to run ads on Microsoft versus Google? A few key factors can help you make the best decision on where to put your advertising dollars–based on your industry, goals, and audience.

14 of the Most Common Marketing Mistakes to Avoid

At Perfect Search, we perform audits all the time. This means taking a look under the hood of a company’s digital marketing strategy and identifying pain points and areas of improvement. 

Marketing for Associations: PPC Strategies and Best Practices

Associations can benefit from using paid online marketing to promote their memberships, certifications & accreditations, resources, courses, and events to their audience.

Your Social Strategy Can Win With Facebook Ads: Here’s How & Why

Utilizing Facebook Ads for your business allows for far-reaching impact, creative flexibility, and so much more. Your strategy can win and crush its goals with Facebook Advertising, and here’s how:

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