One of the worst feelings is working diligently on a digital marketing campaign only to experience blocked ads, downtime, and ad account suspensions. Not knowing how to revise healthcare campaigns after rejection is incredibly stressful for marketers. Blacklisted terms, imagery, and even health …
As the 2024 holiday season approaches, eCommerce businesses are ramping up their SEO strategies to capture valuable organic traffic during one of the most competitive times of the year. With increasing competition and higher ad costs, an optimized SEO strategy is essential to driving traffic …
As the 2024 holiday season approaches, eCommerce brands are gearing up to maximize their paid advertising efforts. However, to succeed in a highly competitive marketplace, it’s crucial to navigate the landscape strategically. Below are key strategies that Perfect Search Media leverages to help …
Between fluctuating academic calendars, elaborate decision-making journeys, and a multitude of programs to promote, higher education marketers have their work cut out for them.
Despite all the advantages that PPC advertising offers, higher education marketers still face a number of challenges when it comes to attracting and converting leads.
Enrollments in higher education programs are trending down. Colleges are feeling the impact of falling birth rates, increasing tuition costs, and concerns about inflation or loans. Amid declining enrollment rates, the competition for attention for higher education programs continues to rise.
The Value in Values: Unleashing the Power of Maximize Conversion Value Bidding in B2B Marketing
