Shooting for Success: BEEFing Up Your Marketing Reporting Calls

Growing up in the Hoosier State, basketball was an inevitable force in my life. Summer after summer I attended Cager Camp—a youth basketball camp that taught the fundamentals. Week upon week we ran, we dribbled, we defended, and we shot.

We shot, and we shot, and we shot.

The 5 Things You Better Be Doing Now in Your Responsive Search Ad Strategy

While you can still run expanded text ads in your current Google Ads campaigns, as of this summer, you can’t create new ads or edit old ones. To put it in the words of the great Hilary Duff, expanded text ads are so yesterday. This makes your responsive search ad strategy especially relevant. 

How to Evaluate Your Marketing Agency and In-House Team for Better Results

A good marketing agency or internal team can be a catalyst for business growth and help scale your organization to new heights…or they can actually slow your organization’s growth by stubbornly clinging to outdated marketing tactics or not aligning marketing campaigns with business goals.

Benchmark Marketing: A Painless Framework for Setting KPIs That Work for You

Digital marketing can be a powerful way to drive new customer acquisition—but with numerous marketing metrics to track, competitors to monitor, ads to create, and audiences to target, it’s easy to get lost in a sea of information. You need a simple digital marketing benchmarking system to …

Beyond the First 90 Days: A Marketing Plan for Your First Year

Picture this: you just got a new job, read our blog post on how to create a 30-60-90 day marketing plan, and your first three months of performance were so good you shocked your boss(es).

The Ultimate PPC Marketing Checklist (2022)

Even though Q1 is almost over, it’s never too late to check in on your digital marketing best practices. 

How to Adapt to the Changing Cookie Landscape

2021 dramatically changed how third-party cookies are able to track users and these changes are here to stay. If you haven’t paid attention to the news, it’s time to listen up – the loss of third-party cookies affects advertising strategy on all digital platforms. 

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