Paid Search | Digital Marketing Blog | Perfect Search

If you’re in the social advertising world, you might’ve run into this issue: you’re getting negative comments on your Facebook Ads, because your ad was show

It should come as no surprise that weather can affect your business, especially if you have a brick and mortar establishment—but you don’t need to have a physical location to adjust your marketing strategy.

Sophisticated conversion attribution is the future. Get your business out of the attribution dark ages by reading our attribution FAQ.

Don’t stress out over your next digital marketing phone interview. Instead of turning your cell on airplane mode, check out these 5 tips.

So many ad campaigns focus on driving new users to your site. It’s easy to forget about the power of remarketing. Discover how remarketing can help your business can make your ad campaigns more efficient.

After a two-year hiatus, Google has confirmed that it's allowing emoji to appear in the SERP. What does this mean for your site? Let’s get our thinking face emoji on.

Sometimes, a small AdWords update can have a huge impact on your search campaigns. Check out 7 AdWords tips to take your account to the next level.

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