Paid Search | Digital Marketing Blog | Perfect Search
glove with covid-19 text across the front
Our Senior Analyst of Search & Social Strategy offers tips on navigating your digital presence during the coronavirus outbreak. Take a look for updates & advice.
Thanks to conversion tracking, it’s possible to pinpoint exactly what a customer does after he or she clicks on one of your website’s ads. Definitely can’t do that with billboards, huh?
Any good love story has these elements: passion, time, and complications. My relationship with Google AdWords definitely has all three.
With the right methods, establishing a strong social media advertising presence can increase traffic, brand awareness, and relevancy. Bonus: Many millennials—a popular target audience for many businesses—spend a lot of time on social media.

If you’re an avid internet user (and let’s be honest, who isn’t?), you’ve probably gotten annoyed by ads badgering you everywhere. They’re in the margins of every site you visit, they pop up at you unexpectedly, and they’re on your Facebook and Twitter feeds.

Enter 2016. Your college application days are probably long past and the Internet has made the gap between educators and students smaller than ever before. With the Internet revolution, education institutions can reach their prospective students much faster.
While family and friends may have been the main influences in your decision, students today are increasingly turning to Google to inform their decision about higher education. Thus, educational institutions are increasingly investing in digital strategies to engage potential students.

Ready to Take the Next Step?

Our digital marketing services will take your business to the next level.

Start your journey with a comprehensive site audit.


Stay in touch with digital marketing & those who know it best.
Sign up for the Perfect Search newsletter.