Paid Search | Digital Marketing Blog | Perfect Search

If you’re in the social advertising world, you might’ve run into this issue: you’re getting negative comments on your Facebook Ads, because your ad was show

Spoiler alert: Exact match is less exact than it used to be. Find out what happened and how it affects your search accounts. 

Over 150 million people use Snapchat every day. With so many eyes on Snapchat daily, it’s worth considering if Snapchat advertising is right for your business.

Take a shot at the cross-platform, digital marketing mecca that is March Madness and you’ll be a marketing winner—without having to step onto the court.

To compete in the mobile-first world, businesses need to be present in the micro-moment. Discover 5 ways PPC can help you capitalize on them. 

Facebook recently released two new advertising options on…the Facebook Messenger app. With over one billion monthly active users as of July 2016, this becomes another platform deserving of your attention.

Trying to improve your AdWords performance but you’re out of ideas or not sure where to start? Diversification is key.

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