Paid Search | Digital Marketing Blog | Perfect Search
Targeting Teens: New Facebook & Google Ad Rules

Ah, adolescence. It was the best of times, it was the worst of times—and it was (and still is) a time of being easily influenced and not realizing it.

To compete in the mobile-first world, businesses need to be present in the micro-moment. Discover 5 ways PPC can help you capitalize on them. 

Facebook recently released two new advertising options on…the Facebook Messenger app. With over one billion monthly active users as of July 2016, this becomes another platform deserving of your attention.

Trying to improve your AdWords performance but you’re out of ideas or not sure where to start? Diversification is key.

Users are estimated to perform over 1,000 searches per year. Make sure your company's ads don't get lost in the shuffle.
Are you running a branded campaign for your business? If not, we've got some good reasons why you should change your mind.
Don't forget about micro conversions. Even though purchases are often your ultimate goal, smaller touchpoints tell a powerful story about your users.

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