Paid Search | Digital Marketing Blog | Perfect Search

If you’re in the social advertising world, you might’ve run into this issue: you’re getting negative comments on your Facebook Ads, because your ad was show

Users are estimated to perform over 1,000 searches per year. Make sure your company's ads don't get lost in the shuffle.
Are you running a branded campaign for your business? If not, we've got some good reasons why you should change your mind.
Don't forget about micro conversions. Even though purchases are often your ultimate goal, smaller touchpoints tell a powerful story about your users.
Your AdWords Quality Score is basically a report card that Google gives you. Here's what goes into your score--and how you can improve it.
It can be hard to balance your internal responsibilities and make sure you’re getting the most out of your agency relationship. I’ve compiled a few tips about how to make the most of your relationship with your digital marketing agency.

The beauty of digital advertising isn’t in a great website. The beauty is in the data. (Beautifully designed landing pages or banner ads don’t hurt, though.) 

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