2021 dramatically changed how third-party cookies are able to track users and these changes are here to stay. If you haven’t paid attention to the news, it’s time to listen up - the loss of third-party cookies affects advertising strategy on all digital platforms.

After a two-year hiatus, Google has confirmed that it's allowing emoji to appear in the SERP. What does this mean for your site? Let’s get our thinking face emoji on.

Sometimes, a small AdWords update can have a huge impact on your search campaigns. Check out 7 AdWords tips to take your account to the next level.

Spoiler alert: Exact match is less exact than it used to be. Find out what happened and how it affects your search accounts. 

Over 150 million people use Snapchat every day. With so many eyes on Snapchat daily, it’s worth considering if Snapchat advertising is right for your business.

Take a shot at the cross-platform, digital marketing mecca that is March Madness and you’ll be a marketing winner—without having to step onto the court.

To compete in the mobile-first world, businesses need to be present in the micro-moment. Discover 5 ways PPC can help you capitalize on them. 

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