2021 dramatically changed how third-party cookies are able to track users and these changes are here to stay. If you haven’t paid attention to the news, it’s time to listen up - the loss of third-party cookies affects advertising strategy on all digital platforms.

Facebook recently released two new advertising options on…the Facebook Messenger app. With over one billion monthly active users as of July 2016, this becomes another platform deserving of your attention.

Trying to improve your AdWords performance but you’re out of ideas or not sure where to start? Diversification is key.

Users are estimated to perform over 1,000 searches per year. Make sure your company's ads don't get lost in the shuffle.
Are you running a branded campaign for your business? If not, we've got some good reasons why you should change your mind.
Don't forget about micro conversions. Even though purchases are often your ultimate goal, smaller touchpoints tell a powerful story about your users.
Your AdWords Quality Score is basically a report card that Google gives you. Here's what goes into your score--and how you can improve it.

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