Paid Search | Digital Marketing Blog | Perfect Search
Targeting Teens: New Facebook & Google Ad Rules

Ah, adolescence. It was the best of times, it was the worst of times—and it was (and still is) a time of being easily influenced and not realizing it.

Your AdWords Quality Score is basically a report card that Google gives you. Here's what goes into your score--and how you can improve it.
It can be hard to balance your internal responsibilities and make sure you’re getting the most out of your agency relationship. I’ve compiled a few tips about how to make the most of your relationship with your digital marketing agency.

The beauty of digital advertising isn’t in a great website. The beauty is in the data. (Beautifully designed landing pages or banner ads don’t hurt, though.) 

‘Tis the season to be jolly--and to take your business to the next level. The fourth quarter (October-December) provides an amazing opportunity for growth, particularly for e-commerce businesses.
If you had told me a couple of years ago that numbers could tell a story, I would’ve laughed...and questioned your sanity. In all seriousness, over the past few years, I’ve found myself being humbled by numbers.
While many people may find their thoughts wandering to the holidays, online retailers have to attend to a more practical concern. Q4 is the most competitive and profitable time of the year.

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