Paid Search | Digital Marketing Blog | Perfect Search
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Our Senior Analyst of Search & Social Strategy offers tips on navigating your digital presence during the coronavirus outbreak. Take a look for updates & advice.

As of January 2015, Google announced that they have made the process of becoming a Google Trusted Store an easier process. If you or your client are an e-commerce site, becoming a Google Trusted Store will set you apart from your competitors in the online space.

Two recently new advertising platforms of note include Instagram advertising (or ā€œInstagram for Businessā€) and Snapchat Advertising. Given the popularity and acceptance of the two social networks, their respective advertising platforms are expected to grow in usage as marketing departments learn how to best utilize the interfaces.

The budget tracking tool Steady Budget helps you track and pace monthly spend. After signing up to use the free service (also a major bonus) you link it with your Google AdWords or BingAds account and allow the tool to access the different campaigns you manage.

After receiving negative feedback from users about promotional posts, Facebook has stated that they will be decreasing overly-promotional posts in usersā€™ News Feeds starting this month. This will drastically change social media marketing strategies since promotional posts often serve as free advertising opportunities for businesses.
Are you struggling to find ways to improve an account and show even more efficiency and return on ad spend? Be sure to pay attention to these (sometimes) overlooked metrics, as they can make the difference in PPC success.
Updates to algorithms utilized by Googleā€™s search engine service are particularly important for search engine optimization and marketing professionals. Best practices and strategy for SEO not only require an astute knowledge of on and off-page optimizations, but also an understanding of search engine algorithm implications.

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