Paid Search | Digital Marketing Blog | Perfect Search
Targeting Teens: New Facebook & Google Ad Rules

Ah, adolescence. It was the best of times, it was the worst of times—and it was (and still is) a time of being easily influenced and not realizing it.

With the right methods, establishing a strong social media advertising presence can increase traffic, brand awareness, and relevancy. Bonus: Many millennials—a popular target audience for many businesses—spend a lot of time on social media.

If you’re an avid internet user (and let’s be honest, who isn’t?), you’ve probably gotten annoyed by ads badgering you everywhere. They’re in the margins of every site you visit, they pop up at you unexpectedly, and they’re on your Facebook and Twitter feeds.

Enter 2016. Your college application days are probably long past and the Internet has made the gap between educators and students smaller than ever before. With the Internet revolution, education institutions can reach their prospective students much faster.
While family and friends may have been the main influences in your decision, students today are increasingly turning to Google to inform their decision about higher education. Thus, educational institutions are increasingly investing in digital strategies to engage potential students.
Remember when you started in Chicago (or New York City, or San Francisco, or Austin) as a tiny startup? Let’s say you were in an incubator for a while. Then you grew into official offices in River North. At first, the view of the Chicago River inspired you, but now you’re aching to reach new horizons. How about growing to a new city?
Let me set the stage here. Our office happens to have a lot of NBA fans. The other day, we were having a (heated) conversation about the state of the league. Because we’re advertising nerds, somehow our basketball conversations always work their way back around to PPC.

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