2021 dramatically changed how third-party cookies are able to track users and these changes are here to stay. If you haven’t paid attention to the news, it’s time to listen up - the loss of third-party cookies affects advertising strategy on all digital platforms.
Whether you’re new to paid search and social advertising for your business or you’ve been in the game for a while, you should always think about the most important numbers to track. Study up on conversions now.
Whenever Google announces something major, the tech industry freaks out almost as much as the Hollywood industry spontaneously combusts when Taylor Swift gets a new bae.

Let’s face it. The digital marketing industry is much more competitive now than it was fifty years ago. (If you don’t understand why, I suggest looking up some information on the history of the internet).  

Thanks to conversion tracking, it’s possible to pinpoint exactly what a customer does after he or she clicks on one of your website’s ads. Definitely can’t do that with billboards, huh?
Any good love story has these elements: passion, time, and complications. My relationship with Google AdWords definitely has all three.
With the right methods, establishing a strong social media advertising presence can increase traffic, brand awareness, and relevancy. Bonus: Many millennials—a popular target audience for many businesses—spend a lot of time on social media.

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