2021 dramatically changed how third-party cookies are able to track users and these changes are here to stay. If you haven’t paid attention to the news, it’s time to listen up - the loss of third-party cookies affects advertising strategy on all digital platforms.
Well, well, well. It’s the same old story. An update to the Google search engine results page (SERP) is inevitably accompanied by an industry-wide freak-out. On February 18th, Google eliminated all right-column ads and made four ads at the top of the SERP standard.
So, you’ve decided to take on Google Shopping. Whoo! With this next step, you’re now on your way to growing your business. Before you dive in, read these tips to help you get acclimated.
So your Google AdWords campaign is maxing out daily due to a small budget. You’re worried about costs and can’t increase your budget any further. Where do you go from here?
With recent reports that marketing spend on the display network will overtake spend on the search network on 2016, you might be wondering how this is possible. Most within the digital marketing industry would agree that search and social advertising are generally higher priority and higher performing compared to the display network.
Here’s a primer of the most common digital advertising channels so you can make your paid search advertising strategy a little more perfect.

When faced with a myriad of digital marketing data, a PPC newbie will likely feel fairly overwhelmed—I sure did. But stress not, Excel pivot tables are here to help! Whether crafting a report for a client or analyzing what ad text outperforms the rest, pivot tables can help you present and analyze the data in a tidy and logical manner.

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