Paid Search | Digital Marketing Blog | Perfect Search

If you’re in the social advertising world, you might’ve run into this issue: you’re getting negative comments on your Facebook Ads, because your ad was show

If you’re part of a startup, I’m sure you’ve heard it a million times – you should be investing in digital marketing. While this is probably true, there are a lot of things to have in place before taking this step.

Ever wonder what keyword has the most expensive CPC and why? Believe it or not, keyword CPC cost is both industry- and location-specific.
Choosing an agency is a big decision and you want to get it right. I’ve put together 3 things you need to look for when deciding on the right digital marketing agency for you.

Back-to-school season isn't just a time for students and their parents. Check out these tips and ensure that your paid search campaigns make the grade.

If much of your day is spent in Excel, learning and using various formulas can greatly help expedite and simplify things. Here are 5 Excel formulas that are huge game-changers for your productivity.
Pay Per Click Advertising (PPC) is crucial to a holistic ecommerce internet advertising strategy, but there are still some misconceptions about ecommerce PPC. Below are 4 of the most common.

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