2021 dramatically changed how third-party cookies are able to track users and these changes are here to stay. If you haven’t paid attention to the news, it’s time to listen up - the loss of third-party cookies affects advertising strategy on all digital platforms.
The other day I was looking at one of my search accounts that had fallen into an unusual slump. I was checking the normal key metrics—clicks, impressions, CTR, conversion rate—trying to figure out what went wrong. I was stumped. Then, I remembered the decision tree.
Understandably, paid search campaigns can be really intimidating at first glance--the thought of having to create and manage thousands upon thousands of keywords can send shivers up peoples’ spines.

If you’re part of a startup, I’m sure you’ve heard it a million times – you should be investing in digital marketing. While this is probably true, there are a lot of things to have in place before taking this step.

Ever wonder what keyword has the most expensive CPC and why? Believe it or not, keyword CPC cost is both industry- and location-specific.
Choosing an agency is a big decision and you want to get it right. I’ve put together 3 things you need to look for when deciding on the right digital marketing agency for you.

Back-to-school season isn't just a time for students and their parents. Check out these tips and ensure that your paid search campaigns make the grade.

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