Paid Search | Digital Marketing Blog | Perfect Search
Targeting Teens: New Facebook & Google Ad Rules

Ah, adolescence. It was the best of times, it was the worst of times—and it was (and still is) a time of being easily influenced and not realizing it.

Back-to-school season isn't just a time for students and their parents. Check out these tips and ensure that your paid search campaigns make the grade.

If much of your day is spent in Excel, learning and using various formulas can greatly help expedite and simplify things. Here are 5 Excel formulas that are huge game-changers for your productivity.
Pay Per Click Advertising (PPC) is crucial to a holistic ecommerce internet advertising strategy, but there are still some misconceptions about ecommerce PPC. Below are 4 of the most common.
One of the newer channels for digital advertising is reddit.com, a website known as “the front page of the Internet”. Because of its high potential for engagement, reddit becomes a very interesting advertising option for businesses.

As of January 2015, Google announced that they have made the process of becoming a Google Trusted Store an easier process. If you or your client are an e-commerce site, becoming a Google Trusted Store will set you apart from your competitors in the online space.

Two recently new advertising platforms of note include Instagram advertising (or “Instagram for Business”) and Snapchat Advertising. Given the popularity and acceptance of the two social networks, their respective advertising platforms are expected to grow in usage as marketing departments learn how to best utilize the interfaces.

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