Paid Search | Digital Marketing Blog | Perfect Search
glove with covid-19 text across the front
Our Senior Analyst of Search & Social Strategy offers tips on navigating your digital presence during the coronavirus outbreak. Take a look for updates & advice.

Learn about how the ever-growing Internet of Things will impact analytics, search and social advertising, and privacy.

If you haven’t tried a YouTube TrueView for Action campaign yet, it might be time to perform a test.

three plastic bottles on a video graphic

Video advertising has saturated the market over the past year and the market for video advertising is expected to keep growing.

Google Ads

A few months ago, Google announced the end of AdWords and the introduction of new brands: Google Ads, Google Marketing Platform, and Ad Manager.

Amazon offers 2 types of advertising interfaces. One is Amazon Marketing Services, the other is called Amazon Seller Central.

Google tracking across devices

Google has now rolled out “Google Signals,” which uses a customer’s account login to identify the same customer on multiple devices.

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