Paid ad managers know all too well that Google remains one of the toughest platforms to optimize due to frequent updates and changing functionality. Optimizing paid ads remains one of the toughest nuts for marketers to crack; Performance Max campaigns are no exception.
Since Google introduced …
One of the worst feelings is working diligently on a digital marketing campaign only to have it result in blocked ads, downtime, even account suspensions, and fewer patients. It’s especially stressful not knowing how to get healthcare ads approved after disapproval or which words to avoid to …
Every marketing leader understands the importance of accurate data. When bots infiltrate your website forms, they muddy your insights and waste precious resources. For the CMOs and VPs of Marketing, managing these nuisances can be crucial.
Growing up in the Hoosier State, basketball was an inevitable force in my life. Summer after summer I attended Cager Camp—a youth basketball camp that taught the fundamentals. Week upon week we ran, we dribbled, we defended, and we shot.
Communication is the most important aspect of working with a marketing agency.
Many businesses, especially those selling to other businesses, can see LinkedIn has some of the best company, job title, and industry targeting in the online space.
How is the economy currently affecting competition and CPCs?
