2021 dramatically changed how third-party cookies are able to track users and these changes are here to stay. If you haven’t paid attention to the news, it’s time to listen up - the loss of third-party cookies affects advertising strategy on all digital platforms.

YouTube is now incorporated into the Search Partners ad network for Google Search ads. Get the low-down now.

On January 30, Reddit announced that it’s launching cost-per-click (CPC) bidding, the platform’s first performance-based bidding strategy. 

Learn about how the ever-growing Internet of Things will impact analytics, search and social advertising, and privacy.

If you haven’t tried a YouTube TrueView for Action campaign yet, it might be time to perform a test.

three plastic bottles on a video graphic

Video advertising has saturated the market over the past year and the market for video advertising is expected to keep growing.

Google Ads

A few months ago, Google announced the end of AdWords and the introduction of new brands: Google Ads, Google Marketing Platform, and Ad Manager.

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