Paid Search | Digital Marketing Blog | Perfect Search
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Our Senior Analyst of Search & Social Strategy offers tips on navigating your digital presence during the coronavirus outbreak. Take a look for updates & advice.

Sophisticated conversion attribution is the future. Get your business out of the attribution dark ages by reading our attribution FAQ.

Don’t stress out over your next digital marketing phone interview. Instead of turning your cell on airplane mode, check out these 5 tips.

So many ad campaigns focus on driving new users to your site. It’s easy to forget about the power of remarketing. Discover how remarketing can help your business can make your ad campaigns more efficient.

After a two-year hiatus, Google has confirmed that it's allowing emoji to appear in the SERP. What does this mean for your site? Let’s get our thinking face emoji on.

Sometimes, a small AdWords update can have a huge impact on your search campaigns. Check out 7 AdWords tips to take your account to the next level.

Spoiler alert: Exact match is less exact than it used to be. Find out what happened and how it affects your search accounts. 

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