2021 dramatically changed how third-party cookies are able to track users and these changes are here to stay. If you haven’t paid attention to the news, it’s time to listen up - the loss of third-party cookies affects advertising strategy on all digital platforms.

Amazon offers 2 types of advertising interfaces. One is Amazon Marketing Services, the other is called Amazon Seller Central.

Google tracking across devices

Google has now rolled out “Google Signals,” which uses a customer’s account login to identify the same customer on multiple devices.

Animation of a Google machine

 If you missed the keynote, here’s the rundown of Google’s biggest announcements on features that will be available to your business soon.

Google Shopping campaigns

Recently, Google announced the rollout of a new type of automated AdWords Shopping Campaigns. This is an exciting change for an essential platform that many e-commerce businesses rely on.

Google Adwords ad version change history

In addition to the platform’s own facelift, you can now view your ad version history. Find out what this means for you.

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