Building an SEO Team: 4 Tips from Marketing Experts

This blog goes out to all the marketing leaders in new roles looking to assemble their first SEO team.

Keep on reading to learn more about the best SEO hiring tips and tricks from the Perfect Search playbook.

Uncovering UX (Part 4): Best Practices for E-commerce and Retail

UX is extremely important for e-commerce sites–and is shown to have a direct impact on revenue and sales. If a customer finds the checkout experience confusing or frustrating, they could abandon their carts, causing you to miss out on a purchase. 

Uncovering UX (Part 3): Best Practices for Lead Generation

Optimizing your website for lead generation can seem like a daunting task. It can feel a lot more difficult to get a user to request more information or contact a representative (which entails giving up their personal information), than it is for an e-commerce website to make a sale. 

Uncovering UX (Part 2): Optimizing User Experience for Travel Sites

Surprisingly enough, going on vacation can actually be one of the most stressful times of the year. Finding tickets, hotel reservations, creating day-to-day plans to make sure not a moment is wasted…it can certainly make you feel like you need a vacation, and that’s not even mentioning …

3 Steps to a Successful Site Health Audit

Getting a new client or starting on a new account is an exciting opportunity. It’s easy to get lost in the excitement to try and make a difference immediately. But jumping in head first usually results in troubles––you know the old saying about counting your carts before your horse eggs …

5 Reasons “Google My Business” Should Be Your Small Business’s First Step in Digital Marketing

If you’re anything like my parents—two owners of a small general contracting business—the internet is not your forte. With only a Facebook Page promoting their company, they’ve often found it challenging to find new clients, while potential clients have had a hard time finding them.   

Uncovering UX (Part 1): Elements of User Experience in News & Content Sites

Earlier this year, Google announced that “page experience” is now a ranking signal for search results. This means that the practice of user experience, or UX, is paramount to an effective SEO strategy. For news and content sites specifically, it’s crucial to create a frictionless experience for …

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