Semantic Search: Why Search Intent Matters for SEO
In the world of SEO, what people search for online matters. To search engines today, though, that’s an understatement. Why?
9 Intelligent SEO Tips for Higher Education Marketing
Attracting prospective students to higher education institutions is more challenging than ever. Every aspect requires careful strategy, from reaching out to students, inspiring them to explore educational opportunities, and guiding them through enrollment.
This article provides actionable …
An SEO FAQ: The 5 Most Common SEO Questions We Get from Clients
Here at Perfect Search, we’ve found through years of experience, testing, and reporting, that a solid SEO & Content strategy can be great for websites. From growing brand awareness via the SERPs to creating a new stream of organic users to the sites, there isn’t a site out there that can’t benefit …
How to Evaluate Your Marketing Agency and In-House Team for Better Results
A good marketing agency or internal team can be a catalyst for business growth and help scale your organization to new heights…or they can actually slow your organization’s growth by stubbornly clinging to outdated marketing tactics or not aligning marketing campaigns with business goals.
Benchmark Marketing: A Painless Framework for Setting KPIs That Work for You
Digital marketing can be a powerful way to drive new customer acquisition—but with numerous marketing metrics to track, competitors to monitor, ads to create, and audiences to target, it’s easy to get lost in a sea of information. You need a simple digital marketing benchmarking system to …
Beyond the First 90 Days: A Marketing Plan for Your First Year
Picture this: you just got a new job, read our blog post on how to create a 30-60-90 day marketing plan, and your first three months of performance were so good you shocked your boss(es).
Building an SEO Team: 4 Tips from Marketing Experts
This blog goes out to all the marketing leaders in new roles looking to assemble their first SEO team.