What’s Project Owl All About?
Project Owl isn’t J.K. Rowling’s latest addition to the Harry Potter universe. (Unfortunately.) It’s Google’s latest effort to improve search quality and reduce the spread of inaccurate or misleading information.
eCommerce Holiday SEO Guide: How To Boost Organic Traffic In Q4
The Complete eCommerce Holiday SEO Guide: How To Boost Organic Traffic In Q4
As the 2024 holiday season approaches, eCommerce businesses are ramping up their SEO strategies to capture valuable organic traffic during one of the most competitive times of the year. With increasing competition and …
5 Tips to Help You Ace Your Next Digital Marketing Phone Interview
If you’re like most millennials, you only answer your phone when your Postmates delivery is outside your apartment. The idea of a phone interview might leave you feeling tongue-tied. Never fear!
Emoji are Back in the SERP…What Does This Mean For Your Business?
Wave hello to emoji 👋! After a two-year hiatus, Google has confirmed that it’s allowing emoji to appear in search results snippets again. Considering the fact that 92% of the online population uses emoji, both consumers and digital marketers have something to celebrate 🙌.
Why March Madness is a Golden Opportunity for Digital Marketing
Forget the Super Bowl. College basketball is the real slam dunk sporting event for digital marketers.
CRO, UX, & A/B Testing: How to Improve Your Website’s Conversion Rates
When I first started off as an SEO analyst, conversion rate optimization (CRO) and user experience (UX) was a particularly daunting arena. It seemed too vast and I didn’t know where to begin.
The 3 SEO Tips Every Enterprise Business Should Know
While Google has gotten better and better at preventing miscellaneous or manipulative sites from rising to the top of the SERP, there’s still a good amount of work involved in taking your site to the top. These days, there are no shortcuts in SEO. Keyword-stuffing or spammy links won’t help you …