Marketing During a Recession—How to Ride Out an Economic Decline

When the economy slides into a downturn, one of the first things businesses do is cut costs, either in response to or in anticipation of decreased profits. The marketing department is often one of the first departments cut. Why?

It usually boils down to decision-makers who fail to understand how …

Before Google: A Brief History of Search Engines

Before “Googling” became a verb, before Google developed page-ranking algorithms, and before Google became the backbone of today’s digital marketing infrastructure — how the hell did search engines work?

3 Schema Strategies to Boost Your Local SEO

They say SEO is dead, huh? While there may be somewhat less control over organic rankings these days, SEO is still effective for local businesses. Today, we’ll discuss one of the lesser utilized forms of SEO – local business schema.

3 Speedy Ways Your Site Can Be on the Fast Track for AMP

I wish it were Friday. I wish my hot pocket was done already. And I wish I could have a pumpkin spice latte even in the balmy summer months. Truth be told, I would like all the things I want to be ready right meow. And a lot of internet users are just the same. Trust me, read on.

3 Google Algorithms That Will Make or Break Your Site Rank

Penguin. Panda. Hummingbird. No, we’re not talking about the latest exhibitions at the zoo. We’re talking about Google’s search result ranking algorithms that crawl your web pages in order to rank them.

The Beginner’s Guide to Mastering Metadata

Metadata. Sounds fancy, right? It seems like some sort of crazy technical code that only a senior web developer understands—but that’s not the case. No need to fret any longer, my fellow non-developers. After you read this blog post, the scary metadata monster will no longer be an entity to fear.

How Your Site Can Make The Most of Personalized & Local Search

Let’s run through a common scenario we see in the digital marketing world. You’ve hired an SEO company to improve your site’s organic search presence and they deliver you a monthly report from Google Search Console that shows your average position increasing for your core keywords. Sweet!

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