An SEO FAQ: The 5 Most Common SEO Questions We Get from Clients

Here at Perfect Search, we’ve found through years of experience, testing, and reporting, that a solid SEO & Content strategy can be great for websites. From growing brand awareness via the SERPs to creating a new stream of organic users to the sites, there isn’t a site out there that can’t benefit …

3 Key Google SERP Updates & How You Should Adjust

If you’re an SEO analyst like me or you’re just savvy to the digital marketing world, you’re no stranger to the fact that Google has been quickly making huge changes to its search engine results page (SERP).

How to Set Up 4 Awesome Advanced Google Analytics Segments

Hello, stat junkies! Word on the street is that you relish the opportunity to view your website’s traffic in new and exciting ways. Me too. That’s why I love taking advantage of advanced Google Analytics segments.

Everything You Need to Know About the New Google SERP Layout

Well, well, well. It’s the same old story. An update to the Google search engine results page (SERP) is inevitably accompanied by an industry-wide freak-out. On February 18th, Google eliminated all right-column ads and made four ads at the top of the SERP standard. Of course, the frenzied articles …

3 Steps to Successfully Set Up Event Goals on Your Site

Okay, you’ve probably heard so many inspirational quotes about how nothing is impossible. But let me tell you something–it really is impossible to know how your site is performing with limited data. While Google Analytics tracks a number of basic (and important!) metrics by default, …

The Lowdown on Linking: Making the Most of Internal Links

While earning their Ph.D.’s from the University of Stanford in 1996, Google co-founders Larry Page and Sergey Brin developed an algorithm that would change the World Wide Web forever.  At the time, most search engines ranked results solely by counting how many times the search terms appeared on …

Prep Your Website for the Google Penguin Update in 4 Easy Steps

If you’re a webmaster or SEO guru, you’re probably awaiting the highly anticipated Google Penguin 4.0 update. After all, it’s the most exciting penguin news since the heartwarming (and definite tear-jerker) 2005 documentary March of the Penguins. No matter when the update actually rolls out, …

Ready to Take the Next Step?

Our digital marketing services will take your business to the next level.

Start your journey with a free site audit.