Attracting prospective students to higher education institutions is more challenging than ever. Every aspect requires careful strategy, from reaching out to students, inspiring them to explore educational opportunities, and guiding them through enrollment.
This article provides actionable …
They say SEO is dead, huh? While there may be somewhat less control over organic rankings these days, SEO is still effective for local businesses. Today, we’ll discuss one of the lesser utilized forms of SEO – local business schema.
I wish it were Friday. I wish my hot pocket was done already. And I wish I could have a pumpkin spice latte even in the balmy summer months. Truth be told, I would like all the things I want to be ready right meow. And a lot of internet users are just the same. Trust me, read on.
Penguin. Panda. Hummingbird. No, we’re not talking about the latest exhibitions at the zoo. We’re talking about Google’s search result ranking algorithms that crawl your web pages in order to rank them.
Metadata. Sounds fancy, right? It seems like some sort of crazy technical code that only a senior web developer understands—but that’s not the case. No need to fret any longer, my fellow non-developers. After you read this blog post, the scary metadata monster will no longer be an entity to fear.
Let’s run through a common scenario we see in the digital marketing world. You’ve hired an SEO company to improve your site’s organic search presence and they deliver you a monthly report from Google Search Console that shows your average position increasing for your core keywords. Sweet!
Let’s face it. The digital marketing industry is much more competitive now than it was fifty years ago. (If you don’t understand why, I suggest looking up some information on the history of the internet).
