4 Ways You Can Adjust Your Digital Marketing According to the Weather
A changing of the seasons is upon us. Summer brings warmer temps, rooftop bars, and—sometimes—unpredictable storms. (Trust me, I’m from Florida, I would know.)
How Author Bios Strengthen E-E-A-T for SEO
Even with impeccable content and strategic SEO, many neglect a powerful tactic: author biographies. Often underappreciated, author bios are not mere formalities but pivotal assets.
Overlooking author bios diminishes content’s perceived expertise and trustworthiness, leaving potential SEO gains on …
What’s Project Owl All About?
Project Owl isn’t J.K. Rowling’s latest addition to the Harry Potter universe. (Unfortunately.) It’s Google’s latest effort to improve search quality and reduce the spread of inaccurate or misleading information.
5 Tips to Help You Ace Your Next Digital Marketing Phone Interview
If you’re like most millennials, you only answer your phone when your Postmates delivery is outside your apartment. The idea of a phone interview might leave you feeling tongue-tied. Never fear!
Emoji are Back in the SERP…What Does This Mean For Your Business?
Wave hello to emoji 👋! After a two-year hiatus, Google has confirmed that it’s allowing emoji to appear in search results snippets again. Considering the fact that 92% of the online population uses emoji, both consumers and digital marketers have something to celebrate 🙌.
Why March Madness is a Golden Opportunity for Digital Marketing
Forget the Super Bowl. College basketball is the real slam dunk sporting event for digital marketers.
CRO, UX, & A/B Testing: How to Improve Your Website’s Conversion Rates
When I first started off as an SEO analyst, conversion rate optimization (CRO) and user experience (UX) was a particularly daunting arena. It seemed too vast and I didn’t know where to begin.