Why You Need to Regularly Crawl Your Website’s XML Sitemap
Spiders, crawlers, frogs, oh my! When it comes to your site’s health, the results can sometimes spook you.
9 Intelligent SEO Tips for Higher Education Marketing
Attracting prospective students to higher education institutions is more challenging than ever. Every aspect requires careful strategy, from reaching out to students, inspiring them to explore educational opportunities, and guiding them through enrollment.
This article provides actionable …
5 SEO Lessons from Game of Thrones
If you’re anything like the rest of America, you’ve spent your Sunday nights watching HBO’s Game of Thrones for the last 7 years.
What is Semantic Search and How Can You Use It to Optimize for User Intent?
High-quality content has always been important for SEO, but after Google’s Panda algorithm update, content that is relevant and valuable for users has become an essential part of optimizing the search experience and ranking higher on the Google SERP.
The Sales Cycle that Never Ends: Finishing Strong in the Education Funnel (Part 2)
Now that you’ve studied up on all you need to know about the early stages of the higher education sales funnel, it’s time to hit the books on how to achieve your end goals: applications, enrollment, and beyond. (Well, the metaphorical books, A.K.A. this blog post.) Let’s go!
The Sales Cycle That Never Ends: Getting the Best Marketing Return for Higher Education (Part 1)
Did you know that a shark can detect a fish’s heartbeat before it attacks? Or that cheese is the most stolen food in the world? (Thanks for those dinner party facts, Google.) With massive amounts of information available at the swipe of a screen, we’re constantly processing new information. …
Why Your Business Should Test the New Posts on Google Feature
Google+ is over (except for this surprisingly active pepper lovers community)—but Posts on Google are in.