Building an SEO Team: 4 Tips from Marketing Experts

This blog goes out to all the marketing leaders in new roles looking to assemble their first SEO team.

Keep on reading to learn more about the best SEO hiring tips and tricks from the Perfect Search playbook.

The 3 SEO Tips Every Enterprise Business Should Know

While Google has gotten better and better at preventing miscellaneous or manipulative sites from rising to the top of the SERP, there’s still a good amount of work involved in taking your site to the top. These days, there are no shortcuts in SEO. Keyword-stuffing or spammy links won’t help you …

4 Reasons Why You Should Always Revamp Old Content

Let me tell you a little secret. The old adage “out with the old, in with the new” doesn’t apply to content creation.

The Difference Between Local Doorway Pages & Quality Location Pages

It’s bae’s birthday and you forgot until now. You don’t want to be banished to the dog house on a frosty Chicago night so you gotta act now. You punch in “3.5 star restaurants”—it is a special occasion, after all—into your phone and badabing badaboom! The top result is nearby and you’re able to …

Call Off the Search: How to Block URLs From Search Engine Crawlers

When it comes to SEO, it seems that the entire goal is to increase traffic and get your website seen as much as possible. Climbing to the top of the results page can sometimes seem like the solitary goal of all SEO analysts. However, it gets a little more nuanced than that. 

How Your Enterprise Business Can Make the Most of a Digital Marketing Agency

So maybe you’re the Director of Marketing at an enterprise business. Or you’re the Head of Business Development. Perhaps you’re in charge of advertising relations. No matter your title, if you’re the liaison between your enterprise business and your digital marketing agency, this is a must-read. 

What You Need to Know About the Google Mobile-First Index

April 2017 Update: According to Google, the mobile-first update is still months away. It will likely launch sometime in 2017. 

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