Building an SEO Team: 4 Tips from Marketing Experts

This blog goes out to all the marketing leaders in new roles looking to assemble their first SEO team.

Keep on reading to learn more about the best SEO hiring tips and tricks from the Perfect Search playbook.

The Overlooked Campaign: Digital Marketing in the 2016 Election

As the 2016 U.S. Presidential Election winds to a close (cue a collective sigh of relief), it’s safe to assume there will be many books written on the historic nature of this election season.

Before Google: A Brief History of Search Engines

Before “Googling” became a verb, before Google developed page-ranking algorithms, and before Google became the backbone of today’s digital marketing infrastructure — how the hell did search engines work?

3 Schema Strategies to Boost Your Local SEO

They say SEO is dead, huh? While there may be somewhat less control over organic rankings these days, SEO is still effective for local businesses. Today, we’ll discuss one of the lesser utilized forms of SEO – local business schema.

3 Speedy Ways Your Site Can Be on the Fast Track for AMP

I wish it were Friday. I wish my hot pocket was done already. And I wish I could have a pumpkin spice latte even in the balmy summer months. Truth be told, I would like all the things I want to be ready right meow. And a lot of internet users are just the same. Trust me, read on.

3 Google Algorithms That Will Make or Break Your Site Rank

Penguin. Panda. Hummingbird. No, we’re not talking about the latest exhibitions at the zoo. We’re talking about Google’s search result ranking algorithms that crawl your web pages in order to rank them.

The Beginner’s Guide to Mastering Metadata

Metadata. Sounds fancy, right? It seems like some sort of crazy technical code that only a senior web developer understands—but that’s not the case. No need to fret any longer, my fellow non-developers. After you read this blog post, the scary metadata monster will no longer be an entity to fear.

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