Building an SEO Team: 4 Tips from Marketing Experts

This blog goes out to all the marketing leaders in new roles looking to assemble their first SEO team.

Keep on reading to learn more about the best SEO hiring tips and tricks from the Perfect Search playbook.

5 YouTube Optimizations You Need to Explore

Are your YouTube views at the same number since you last checked? Are your views stuck in the same range as always? This is a frustrating situation for many. Let’s be honest here: we’re not all celebrities. We’re not all giant brands with the ability to quickly influence mass audiences through …

5 Game-changing Excel Formulas

In a normal day as an SEM analyst I will be working in Microsoft Excel for at least a couple of hours, doing tasks ranging from data analysis, to reports, to writing Search Network ads on a large scale. When this much of your day is spent working in one program it is nice to learn the little …

6 Strategies to Optimize Your Site for Mobile

Remember back in the day when a moment of downtime equated to people conversing with one another, reading a book or just staring off into space? Those days are gone. Instead, they have now been replaced by the fun activity of staring at one’s mobile phone. Who cares about small-talk with others …

Now Easier to Become a Google Trusted Store

As of January 2015, Google announced that they have made the process of becoming a Google Trusted Store an easier process. If you or your client are an e-commerce site, becoming a Google Trusted Store will set you apart from your competitors in the online space. 

Are SEO & Content Marketing Two Separate Strategies?

If you’re trying to decide what kind of online marketing company you want to work with to help catapult your company to the top, then you may have already done some research on recent trends in online marketing. One discussion that you may have seen come up a few times is the idea of content …

How to Create Custom Reporting in Google Analytics to Determine Page Value

I was working with an e-commerce client recently who asked me why people weren’t buying more products. While there are many possible explanations, my first thought relating to things I could directly control was their call to action. Because we wanted fast results, I needed to figure out which …

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