Marketing During a Recession—How to Ride Out an Economic Decline

When the economy slides into a downturn, one of the first things businesses do is cut costs, either in response to or in anticipation of decreased profits. The marketing department is often one of the first departments cut. Why?

It usually boils down to decision-makers who fail to understand how …

Prep Your Website for the Google Penguin Update in 4 Easy Steps

If you’re a webmaster or SEO guru, you’re probably awaiting the highly anticipated Google Penguin 4.0 update. After all, it’s the most exciting penguin news since the heartwarming (and definite tear-jerker) 2005 documentary March of the Penguins. No matter when the update actually rolls out, …

5 Google Search Console Features You Need to Explore

Before I dive into what everyone needs to know about the Google Search Console, let me give you a little backstory. Google Search Console (previously Google Webmaster Tools) is a no-charge web service by Google for webmasters. It allows webmasters to check indexing status and optimize the …

3 Ways to Boost eCommerce Title Tag Effectiveness

There are a few things SEO analysts do every single day: eat breakfast, read up on SEO news, and evaluate title tags. Title tags are a little more complicated than picking what kind of cereal to eat for breakfast. From virtual insurance marketplaces to local plumbing services, …

Content Crooks, Curators, and Creators: The Importance of Originality

If you’re a fan of Instagram or pop culture think pieces, you’ve probably heard about the recent controversy surrounding Instagram celebrity Josh Ostrovsky, more commonly known as The Fat Jewish. Here’s a quick synopsis for those who may have missed, forgotten, or willfully ignored this issue: …

What Your Startup Needs Before Investing in Digital Marketing

If you’re part of a startup, I’m sure you’ve heard it a million times – you should be investing in digital marketing. The startup environment is permeated by the feeling that you always need to be doing everything. Fire on all cylinders! You should definitely devote a large budget to advertising …

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