SEO | Digital Marketing Blog | Perfect Search

In the world of SEO, what people search for online matters. To search engines today, though, that’s an understatement. Why?

Enter: semantic search. 

It should come as no surprise that weather can affect your business, especially if you have a brick and mortar establishment—but you don’t need to have a physical location to adjust your marketing strategy.

Project Owl isn’t J.K. Rowling’s latest addition to the Harry Potter universe. It’s Google’s latest effort to improve search quality and reduce the spread of inaccurate or misleading information.

Don’t stress out over your next digital marketing phone interview. Instead of turning your cell on airplane mode, check out these 5 tips.

After a two-year hiatus, Google has confirmed that it's allowing emoji to appear in the SERP. What does this mean for your site? Let’s get our thinking face emoji on.

Take a shot at the cross-platform, digital marketing mecca that is March Madness and you’ll be a marketing winner—without having to step onto the court.

Whether you've never heard of conversion rate optimization before or you're a CRO fan like me, discover where your business should try to boost your conversion rates.

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