The first step in any complete SEO strategy is improving your technical SEO. This leads to more organic traffic, ranking keywords, and conversions. Learn the most important steps to tip-top technical SEO here.

You finally created a beautiful new website for your business with all the bells and whistles. Plus, your new site looks stunning on desktop and mobile formats alike. But there’s one problem.

12 hours of reality television? Sure. 38 bags of gummies? Gimme. And 86 frozen pizzas? Get in my belly. These are unequivocal cases of where more simply is better. But when it comes to SEO, more isn’t always better.

Have you ever gone online shopping, only to find out that you can’t find the checkout button?  Maybe you’ve looked through photos of products and found them unappealing? If done poorly, these seemingly simple elements of a website make any e-commerce site lose conversions.

While family and friends may have been the main influences in your decision, students today are increasingly turning to Google to inform their decision about higher education. Thus, educational institutions are increasingly investing in digital strategies to engage potential students.
Working in SEO, I’ve learned that few events cause as many problems for a business as launching a new site does. Your new site may increase user engagement and your conversion rate, but if you ignore SEO considerations you’ll often see a drop in your SERP rankings and organic traffic.
First introduced in 2012, Google’s Knowledge Graph has demonstrated the search engine’s ongoing shift towards a more contextual, semantic search interface. So how can a business take advantage of this newer SERP feature?

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