Semantic Search: Why Search Intent Matters for SEO

In the world of SEO, what people search for online matters. To search engines today, though, that’s an understatement. Why?

Enter: semantic search.

SEO, Marketing News

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Haven't had time to review Google's new e-commerce guide? Don't worry, we read it for you! Check out Perfect Search's favorite tips in our latest blog post. #ecommercetips #googlemarketing #digitalmarketing https://t.co/js9KQThXSs

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Investing in SEO? Things to Remember

When trying to understand SEO, one of the biggest difficulties is that it's both practical and theoretical. As a search engine optimizer, it’s my prerogative to come up with strategies and tactics that I know by experience have proven to work.

SEO

Reciprocal Links: Are They Worth It?

Many Digital Marketing companies raise a red flag when the word ‘backlinking’ is uttered. However, the reality is that backlinking strategies are not always black and white. Reciprocal links represent the gray area.

Marketing News, SEO

New Chrome Extension Makes In-Page Analytics Even Easier

Being a newcomer to the world of SEO, I’m finding that staring at rows of data within Google Analytics can be hard to relate back to how users actually navigate a website.

Marketing News, SEO

Google: Panda 4.0 and Payday Loan Algorithm 2.0 now live!

Google recently had quite the busy weekend when they launched TWO algorithms. And, instead of keeping these updates to themselves and leaving the SEO world to speculate, they straight up told everyone that their newest search algorithm updates were live.

SEO

Responsive Site vs. Mobile Apps

The need for businesses to have a mobile presence is evident. So, the question isn’t “Should my company invest in a mobile presence?”, but “How should my company invest in a mobile presence?” Here are some pros and cons of responsive sites vs. mobile apps.

Mobile & Video, SEO, Design