If you’re in social advertising, you might’ve run into this issue: negative comments on your Facebook Ads because they’re shown to the same person too many times.
Luckily, there’s a solution to reduce Facebook and Instagram ad frequency—and it’s all about mastering frequency caps.
Non-profits might not seem like a beacon of digital marketing inspiration—but inspiration can come from the most unlikely places. Over the past few months, non-profits have pushed their marketing efforts into high gear. And we’re taking notice.
The sheer number of articles out there about social media best practices can be overwhelming. (And because social media platforms update so frequently, advice from even just the last year or so may no longer be relevant.) It’s easy to get caught up in the latest technical intricacies of maximizing …
Facebook recently released two new advertising options on…the Facebook Messenger app. With over one billion monthly active users as of July 2016, this becomes another platform deserving of your attention. Find out how and why businesses like yours can increase customer reach and engagement on this …
Last Week Tonight with John Oliver is a true TV gem.
We communicate via fleeting Snapchat messages. Our Tweets are capped at 140 characters. Our Vine creations are just six seconds long, and even our Grams are now “Insta.”
Growing up, we’re always taught that it’s important to learn from our mistakes. Sometimes, it’s better to save yourself the trouble and learn from the mistakes of others.
