The Top Conversion Goals for Association Marketing Leaders

Starting any new marketing leadership role is intimidating—transitioning to a new team with new faces, learning industry-specific policies, and familiarizing yourself with the overall goals of your new organization takes time and effort. And that’s only for a “traditional” marketing role.

3 Extreme(ly Entertaining) Content Marketing Mistakes to Avoid

Growing up, we’re always taught that it’s important to learn from our mistakes. Sometimes, it’s better to save yourself the trouble and learn from the mistakes of others.

How Facebook & Twitter are More Similar than Ever Before—and What That Means for Social Media

#TBT to Facebook in 2004 and Twitter in 2006. The social media platforms were in their purest, most infantile form. On Facebook, all users cared about was getting friend requests and posting on walls while Twitter’s foundation was a trim 140-character count and a fast-moving, chronological feed.

4 Surprising Ways Social Media Impacts SEO

Social media is great for many things: staying on top of world news, watching videos of very cute owls, and letting your grandma keep tabs on you. But did you know that social media can also help with your SEO? If you are familiar with SEO, you probably know that there is no surefire way to …

The Advantages of Promoted Pins on Pinterest

At the beginning of 2015, Pinterest announced the implementation of their Promoted Pins program after several months in beta. According to The New York Times, promoted pins were repinned an average of 11 times per ad. This means that an ad will result in 30 more people seeing it because of the …

Emerging Advertising Platforms: Instagram and Snapchat

The explosion in social media usage on a global scale has paved the way for many purposeful and interesting advertising interfaces. Companies like Facebook, Twitter, and LinkedIn already have established paid advertising interfaces that many small and large companies readily incorporate into …

How Facebook is Changing Social Media Marketing Strategies

If you’ve ever liked a brand or organization on Facebook, you may have noticed recurrent posts from their Page encouraging promotions or purchases. After receiving negative feedback from users about this particular practice, Facebook has stated that they will be decreasing overly-promotional posts …

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