If you’re in social advertising, you might’ve run into this issue: negative comments on your Facebook Ads because they’re shown to the same person too many times.
Luckily, there’s a solution to reduce Facebook and Instagram ad frequency—and it’s all about mastering frequency caps.
As a social media marketer, it can be frustrating to hear others say that social media offers no business value. Some people may not believe that engagement or social interactions can lead to an increase in sales. Others may see social media marketing as a channel that only works for companies who …
The impact of online reviews for restaurants on social sites such as Yelp and Urbanspoon is undeniable, and it’s simply bad business these days to ignore reviews. Not only is it a poor business move, but there are actually advantages to responding and listening to reviews! Doing so can allow …
A strong medical marketing strategy should differentiate from strategies of other industries. The differences don’t need to be drastic, in fact, the foundation should be fairly similar, however, medical marketing comes along with its own set of industry challenges, standards and competition which …
