How to Evaluate Your Marketing Agency and In-House Team for Better Results

A good marketing agency or internal team can be a catalyst for business growth and help scale your organization to new heights…or they can actually slow your organization’s growth by stubbornly clinging to outdated marketing tactics or not aligning marketing campaigns with business goals.

Maybe …

How to Optimize Your Online Presence When Looking for a Job

So you’re looking for a new job. Yay! Okay, okay. I know that no one enjoys job searching. It can be confusing and frustrating to apply for jobs online.

3 Lessons from Successful User Generated Content Campaigns

From Anthropologie’s idyllic Instagram to Spotify’s pointed ads, user generated content (UGC) is taking center stage when it comes to content marketing. While your business may not have quite the same reach of these major corporations, we can still learn from their UGC campaigns.

Using the New and Improved Lookalike Audiences on Facebook Analytics

What if you could clone your most profitable customers – but in a non-violent way that doesn’t resemble Jurassic Park? Facebook’s latest update to their Lookalike Audiences tool makes that (almost) possible. Recently, Facebook has released a new ‘value-based’ feature that’s improved the …

Cele-purr-ties of Instagram: 3 Digital Marketing Lessons You Can Learn From Celebrity Pets

Tuna, Lil Bub, Doug the Pug, Marnie, and the well-known Grumpy Cat. You know them, you love them, and so do millions of others. They all have their own books, toys, and a combined 10.6 million followers. These pets all have something in common, and it’s not just that they’re cute. It all comes …

4 Ways You Can Adjust Your Digital Marketing According to the Weather

A changing of the seasons is upon us. Summer brings warmer temps, rooftop bars, and—sometimes—unpredictable storms. (Trust me, I’m from Florida, I would know.)

Keeping Up with the Hashtags: Is Twitter Going Out of Style?

Ah, 2017. The year of Snapchat ads, Instagram Stories, and Facebook globalization. But what about Twitter?

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