2021 dramatically changed how third-party cookies are able to track users and these changes are here to stay. If you haven’t paid attention to the news, it’s time to listen up - the loss of third-party cookies affects advertising strategy on all digital platforms.

As a social media marketer, it can be frustrating to hear others say that social media offers no business value. Some people may not believe that engagement or social interactions can lead to an increase in sales.
Edward Snowden, a formed NSA contractor, spoke to thousands of viewers at SXSW, defending his leaking of NSA data which he argues improved US. National Security by exposing its shortcomings.
A personal-professional twitter (PPT) account is an account that is created for business purposes that utilizes the advantages of personal account characteristics. PPT accounts have an advantage over traditional brand or business accounts because they allow users to connect with a person rather than corporation.

The impact of online reviews for restaurants on social sites such as Yelp and Urbanspoon is undeniable, and it’s simply bad business these days to ignore reviews. Not only is it a poor business move, but there are actually advantages to responding and listening to reviews! Here are the top 4 tips for maximizing the potential of online reviews.

A strong medical marketing strategy should differentiate from strategies of other industries.
By now, everyone knows it’s important to create original, quality content. But what triggers a person to share content with their friends, family or social network? Here are the top content characteristics that trigger virality.

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