The Top Conversion Goals for Association Marketing Leaders

Starting any new marketing leadership role is intimidating—transitioning to a new team with new faces, learning industry-specific policies, and familiarizing yourself with the overall goals of your new organization takes time and effort. And that’s only for a “traditional” marketing role.

Perfect Search Stands for Justice

At Perfect Search, we unequivocally denounce racism and every way it manifests within society. We support those who are protesting and hope you’ll join us in supporting this important cause of racial justice and equality. 

Harnessing the Viral Power of TikTok

With its explosive growth and wide range of content, TikTok may seem like the Wild West of marketing. But the video-sharing app’s potential is huge. First, let’s go over the stats. Then, use these three strategies to introduce your brand into the world of TikTok – you might even see yourself go …

Facebook Rolls Out Responsive Ads, Dubbed “Multiple Text Options”

In May 2018, Google introduced the responsive search ads (RSA) beta, a new ad format that caused quite a bit of buzz in the paid search world. A few months later, it was released to the public and quickly adopted and tested across accounts.

How to Capitalize Off of Instagram’s Growing Ad Share

In August of 2018, it was reported that Instagram ad spend growth was growing exponentially. Instagram was seeing 4x the rate of ad spend growth in comparison to Facebook. While Instagram, overall, might be leveling out, according to Kenshoo’s quarterly trends for Q2 of 2019, Instagram Story ads …

5 Tips for Using Instagram Analytics to Help Your Business

As marketers, we know that Instagram advertisements can be an effective and essential tool for promoting a business, and understanding how ads are performing is crucial to better targeting an audience. Though criticized for not being as robust as Facebook Insights, Instagram Insights – Instagram’s …

How to Design Video Creative for Social Media Affordably and Fast

I was recently invited to attend the Facebook Creative Connect in Chicago to learn more about creative partners and where digital ads are going. Facebook is trying to make it as easy as possible for marketers to crank out creative content fast and have partnered with specific companies to make …

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