The Top Conversion Goals for Association Marketing Leaders

Starting any new marketing leadership role is intimidating—transitioning to a new team with new faces, learning industry-specific policies, and familiarizing yourself with the overall goals of your new organization takes time and effort. And that’s only for a “traditional” marketing role.

Frequency Caps for Facebook Ads: What Are They and How Do You Set Them?

If you’re in the social advertising world, you might’ve run into this issue: you’re getting negative comments on your Facebook Ads because your ad was shown to the same person too many times.

Your Guide to YouTube Advertising

YouTube is a growing ad platform with increasing importance to advertisers across all types of businesses.

What Is The Difference Between Retargeting and Remarketing?

Have you ever talked about a product with friends or searched for a company, and then suddenly your Facebook and Instagram are flooded with ads for that exact product?

Instagram Reels vs. TikTok: The Great Marketing Debate

TikTok has exploded on the scene in the past year and a half, making it the most popular social media platform of the moment. Upon TikTok’s rise in popularity, social media competitor Instagram released a similar new video feature called Instagram Reels.

How to Build Successful E-commerce Ads on Facebook

We know that Facebook Ads can be a useful tool to find new customers for your e-commerce business. But have you considered how commerce ads on Facebook could increase your brand awareness, promote events, and upsell or re-sell your current customers?

Pinterest for eCommerce: How to Use Pinterest Advertising

Pinterest is no longer a platform that your business can brush aside. Instead, the platform should be viewed as a crucial part of your digital marketing strategy. 

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