Your Guide to YouTube Advertising
YouTube is a growing ad platform with increasing importance to advertisers across all types of businesses.
Conversion Goals for New Association Marketing Leaders
Starting any new marketing leadership role is intimidating – transitioning to a new team with new faces, learning industry-specific policies, and familiarizing yourself with the overall goals of your new organization takes time and effort. And that’s only for a “traditional” marketing role.
What Is The Difference Between Retargeting and Remarketing?
Have you ever talked about a product with friends or searched for a company, and then suddenly your Facebook and Instagram are flooded with ads for that exact product?
Instagram Reels vs. TikTok: The Great Marketing Debate
TikTok has exploded on the scene in the past year and a half, making it the most popular social media platform of the moment. Upon TikTok’s rise in popularity, social media competitor Instagram released a similar new video feature called Instagram Reels.
How to Build Successful E-commerce Ads on Facebook
We know that Facebook Ads can be a useful tool to find new customers for your e-commerce business. But have you considered how commerce ads on Facebook could increase your brand awareness, promote events, and upsell or re-sell your current customers?
Pinterest for eCommerce: How to Use Pinterest Advertising
Pinterest is no longer a platform that your business can brush aside. Instead, the platform should be viewed as a crucial part of your digital marketing strategy.
Your Guide to Advertising on Bing vs.Google
How does a business decide to run ads on Microsoft versus Google? A few key factors can help you make the best decision on where to put your advertising dollars–based on your industry, goals, and audience.