How to Improve Performance Max Ad Campaign Performance

Ready to improve your Performance Max campaign performance? Check out best practices, bidding strategies, and advice on when to bring in external help.

9 Unique Search Engines You Haven’t Used Yet

We all tend to stick to one search engine—but are there other search engines we can use? Read our list of 9 different search engines to see what’s out there!

Target Audience: Drew Brucker, VP of Growth Marketing at LASSO

Welcome to Target Audience, a new interview series about marketers, by marketers, and for marketers. In each Target Audience interview, we’ll pick the brains of marketing experts to learn more about their experience in the industry, insights they’ve gathered over the years, and which songs pump them up the most.

How to Adapt to the Changing Cookie Landscape

2021 dramatically changed how third-party cookies are able to track users and these changes are here to stay. If you haven’t paid attention to the news, it’s time to listen up – the loss of third-party cookies affects advertising strategy on all digital platforms.

The Chicago Cubs Are Just Like Digital Marketing

What does the Chicago Cubs’ problematic 2021 season have in common with digital marketing? More than you might expect!

The Top 5 B2C Digital Marketing Trends of 2022

Is it just us, or did 2021 go by really fast?  Although it’s hard to believe this year is almost complete, digital professionals the world over have begun to discuss what will happen during the next one—and we’re no exception. Here are some of the top 5 B2C digital marketing trends to watch out for in

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