A History of Google’s Core Algorithm Updates
The wild west days of early search engines are long gone, and Google’s sizable Core Algorithm Updates are the main reason why. Discover the history of all Google algorithm updates here.
Target Audience: Jim McMillen, Sales and Marketing Consultant
Jim McMillen is a sales and marketing consultant with more than 30 years of experience. You have over 30 years of sales and marketing consulting experience – how did you arrive where you are today? I guess the short answer is, in my current role more recently, I was let go due to COVID.
Your Guide to Advertising on Bing vs.Google
It can be difficult for businesses to know the best platform to advertise on. Learn the key differences between advertising on Microsoft versus Google, here.
What Makes a Great Marketing Leader?
Andrew, our Business Development Manager, often asks himself: what do we look for in leadership? Learn the key qualities to strive for as a new marketing leader in this blog.
Perfect Search Joins Built In’s 2021 Best Places to Work List
Perfect Search has earned its place among Chicago’s 50 Best Small Companies to work for! Learn more about our recognition here.
14 of the Most Common Marketing Mistakes to Avoid
Companies tend to fall into the same traps while marketing on Google and Facebook. Learn the most common digital marketing mistakes and how to avoid them, here.
The Intersection of AI and Search: Why You Need Artificial Intelligence to Win in SEO
With the power of AI, analyzing large amounts of SEO data becomes more manageable, and more importantly, leads to a high-quality marketing strategy. Learn more here.