Perfect Search Media Named a 2021 Clutch Global Leader

We’re proud to announce that Perfect Search Media has been named a Global Leader on Clutch’s 2021 list of the world’s top 1000 companies! “To be selected as a Clutch Global Leader is proof positive of the stellar work we do at Perfect Search Media. We pride ourselves on delivering only quality work to our

Google’s SEO Surprise: About the November 2021 Core Update

A few weeks ago, SEOs got an early holiday gift of sorts from Google: the November 2021 Core Update.  Keep reading to learn everything we know about this update, how it differs from other updates this year, and what its effects can mean for you and your websites. What Is the November 2021 Core Update? 

Marketing for Associations: PPC Strategies and Best Practices

Even with limited budgets, associations can develop effective marketing strategies to promote their wide range of offerings–from membership to events. Learn the most important strategies, here.

Team Member Spotlight: Rachel Zetzman

It’s time to get to know Perfect Search Media’s Search and Social Advertising Analyst Rachel Zetzman! 1) What’s your favorite part of your job so far? What’s the most challenging part of your job so far? My favorite part of my job is onboarding new clients, learning about their business, and creating new strategies for their accounts.

Facebook Is Rebranding – Should My Business?

On October 28, 2021, Facebook announced that it was rebranding itself as Meta Platforms, Inc. The official reason claims the name will better reflect their new “metaverse” rather than reflecting the name of only one of their social media platforms. However, this change comes during Facebook’s increased scrutiny for allegedly standing by as misinformation and

NFTs in Marketing: Gimmick or Here to Stay?

Non-fungible tokens (NFTs) are the latest digital craze, but their sudden rise into the mainstream might have you wondering what all the fuss is about. NFTs seemingly appeared out of nowhere and are now being bought and sold for as low as a few hundred dollars to ludicrous amounts reaching into the millions. Before we

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